A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee mas
Advances in Machine Vision, Image Processing, and Pattern Analysis
This book collects the proceedings of the International Workshop on Intelligent Computing in Pattern Analysis/Synthesis, ...
Lee masAdvertising culture and translation : from colonial to global / Renato Tomei; Rosanna Masiola Rosini; Matteo Baraldo
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...
Lee mas
Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lee mas
Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lee mas
Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lee masDurability of reinforced concrete structures
Reinforced concrete structures corrode as they age, with significant financial implications, but it is not immediately clear ...
Lee mas
Economics and Management of Networks : Franchising, Strategic Alliances, and Cooperatives
The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...
Lee mas
Eric Sink on the Business of Software
Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...
Lee mas
Fresh Dialogue Five
This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.
Lee mas
Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
Lee masHow to Practice Academic Medicine and Publish from Developing Countries? : A Practical Guide
The book provides an overview of the state of research in developing countries – Africa, Latin America, and Asia (especially ...
Lee mas
Image and Signal Processing : 3rd International Conference, ICISP 2008. Cherbourg-Octeville, France, July 1 - 3, 2008. Proceedings
This book constitutes the refereed proceedings of the Third International Conference on Image and Signal Processing, ICISP ...
Lee mas
Independent Component Analysis and Signal Separation
Independent Component Analysis and Signal Separation has applications at the intersection of many science and engineering ...
Lee mas
Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Lee mas
Interacting Particle Systems
This book presents a complete treatment of a new class of random processes, which have been studied intensively during the ...
Lee mas
International Advertising and Communication
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
Lee mas
Introduction to Singularities and Deformations
This book presents the basic singularity theory of analytic spaces, including local deformation theory, and the theory of ...
Lee mas
Life Centered Financial Planning: How to Deliver Value That Will Never Be Undervalued / Mitch Anthony, Paul Armson
Life-Centered Financial Planning: How to Deliver Value That Will Never Be Undervalued shows financial planners and advisors ...
Lee mas
Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee mas
