Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...
Lee mas
Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lee mas
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee mas
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee mas
The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...
Lee mas
Katja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...
Lee mas
Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
Lee mas
As the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...
Lee mas
Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...
Lee mas
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
Lee masOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lee mas
A company's strategies define its future direction, specifying not only target market positions for many years to come, ...
Lee mas
A company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Lee mas
A company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Lee mas
Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Lee mas
The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
Lee mas
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lee mas
Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
Lee mas
In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
Lee mas