AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee mas
Business Success in China
In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lee mas
Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lee mas
Earnings Management in the 21st Century
In the wake of corporate accounting scandals, the bursting of the Internet bubble, and the Sarbanes-Oxley Act—designed ...
Lee mas
Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
Lee mas
Market Segmentation Analysis
This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
Lee mas
Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
Lee mas
The Anonymous Elect
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ...
Lee mas
The Evolutionary Dynamics of Discursive Knowledge Communication-Theoretical Perspectives on an Empirical Philosophy of Science
This book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
Lee mas
