Book Details

The Anonymous Elect

Publication year: 2006

ISBN: 978-3-540-29030-8

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The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication.

Subject: Business and Economics, Computer-mediated communication, Launch, Market research, Online access panel, Online market research, Panel Communication, Panellist, communication, marketing, online, service-oriented computing