A Guide to Sustainable Corporate Responsibility : From Theory to Action
This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...
Lee mas
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee mas
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
Lee mas
Advances in Case-Based Reasoning
The papers collected in this volume were presented at the 6th European C- ference on Case-Based Reasoning (ECCBR 2002) held ...
Lee mas
Advances in Crowdfunding Research and Practice
This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...
Lee mas
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lee mas
Agile Processes in Software Engineering and Extreme Programming 21st International Conference on Agile Software Development, XP 2020, Copenhagen, Denmark, June 8–12, 2020, Proceedings
This book constitutes the proceedings of the 21st International Conference on Agile Software Development, XP 2020, which ...
Lee mas
Agile Processes in Software Engineering and Extreme Programming 22nd International Conference on Agile Software Development, XP 2021, Virtual Event, June 14–18, 2021, Proceedings
This book constitutes the proceedings of the 22nd International Conference on Agile Software Development, XP 2021, which ...
Lee mas
Agile Processes in Software Engineering and Extreme Programming
XP is the premier agile software development conference combining research and practice. It is a hybrid forum where agile ...
Lee mas
Agile Processes in Software Engineering and Extreme Programming
This open access book constitutes the proceedings of the 19th International Conference on Agile Software Development, XP ...
Lee mas
Agroforestry in Europe : Current Status and Future Prospects
Brings together some of the most important current research in European agroforestry, and evaluates the current scope and ...
Lee masAortic Valve Disease / Qusai Barood ; Nour Abo Khozam
Your heart has four valves to keep blood flowing in the direction. These valves include the mitral valve, tricuspid valve, ...
Lee mas
Artificial Intelligence, Business and Civilization : Our Fate Made in Machines / By Andreas Kaplan
Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...
Lee mas
Augmented Humanity Being and Remaining Agentic in a Digitalized World
This book will examine the implications of digitalization for the understanding of humanity, conceived as a community of ...
Lee mas
B2B Brand Management
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
Lee mas
B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lee mas
Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence
Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...
Lee masBeyond the Limits to Growth : New Ideas for Sustainability from Japan
This book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...
Lee mas
Big Data in Energy Economics / Hui Liu
Combines energy economics and big data modeling analysis in energy conversion and management and comprehensively introduces ...
Lee mas
Bioeconomy and Global Inequalities Socio-Ecological Perspectives on Biomass Sourcing and Production
This book explores bioeconomy and bioenergy policies across South America, Asia and Europe. It discusses how a transition ...
Lee mas
