AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
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Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee mas
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
Lee mas
Artificial Intelligence for Customer Relationship Management
This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...
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Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed
Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...
Lee masCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee mas
Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
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Predicting Personality: Using AI to Understand People and Win More Business / Drew D'Agostino
This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications ...
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Shift: Transform Motion into Progress in Business / Richard Lees, Azlan Raj
In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
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Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold
Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
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The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation / Ajay Sohoni
In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference ...
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