A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
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Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
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Advanced Multivariate Statistics with Matrices
The book presents important tools and techniques for treating problems in m- ern multivariate statistics in a systematic ...
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Algebras, Rings and Modules
Covers the major topics in ring and module theory and includes both fundamental classical results and more developments. ...
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An Introduction to Queueing Theory
The present textbook contains the recordsof a two–semester course on que- ing theory, including an introduction to matrix–analytic ...
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Automorphic Forms and Lie Superalgebras
Most known examples of Lie superalgebras with a related automorphic form such as the Fake Monster Lie algebra whose reflection ...
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B2B Brand Management
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Classes of Finite Groups
Many group theorists all over the world have been trying in the last twenty-five years to extend and adapt the magnificent ...
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Computer Vision and Graphics
The objectives of the ICCVG are: presentation of current research topics and d- cussions leading to the integration of the ...
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Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition / Alina Wheeler, Debbie Millman
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...
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Discrete Spectral Synthesis and Its Applications
In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...
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Discrete Spectral Synthesis and Its Applications
In order to study discrete Abelian groups with wide range applications, the use of classical functional equations, difference ...
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
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