Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal
Publication year: 2023
ISBN: 9780367137502
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Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Subject: Business, Marketing, Electronic commerce, Internet marketing, Internet, Digital Marketing, E-Marketing, Management and Marketing, Economics, Finance, Business & Industry
