• 14 Jul 2021
  • 396

A senior project in Marketing at Faculty of Business Administration

A graduation project was presented by marketing department students within the faculty of business administration for the second semester of the 2020-2021 academic year. Whereas a group of marketing students being; Amr Al-Ghazzi, Reda Harba, and Rima Arslan presented a research project titled “The Effect of Guerrilla Marketing on Consumer Behavior” under the supervision of Mr. Samer Abbas. The discussion took place within the Pharmacy auditorium examined by a specialized committee consisting of Dr. Victoria Khanouf and Dr. Serene  Dalati (Head of the Management and Marketing department), and in the presence of the students’ families and colleagues within an interactive and scientific atmosphere. As the students submitted an illustrious research study in terms of structure, and outcome presentation.