Electronic Books

Total Books: 161 - 180 /180

This book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental ...

Containing international insights from leading figures from the world of management and technology, this book addresses the ...

The book presents a benchmarking study of the 10 new member states and 3 candidate countries of the European Union as compared ...

Management and management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that ...

This book is not about debits, credits, or accounting theory. It’s about how a chief financial officer (CFO) becomes a ...

The Life Cycle of Entrepreneurial Ventures discusses topical issues in entrepreneurship organized around the various stages ...

This book offers a systematic critique of the scientific discourse of strategic management. It uncovers scholars' unquestioned ...

This book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

Provides important guidelines for the digital transformation process and shows how established companies in particular can ...

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...

This book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...

At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...

This book recognizes that there is no consent on how to apply valuation methodologies in life sciences. One of the complicating ...

Over the last years, buyout activity has risen dramatically - especially in Europe - sparking intense public discussion about ...

Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...

Welfare economics, and social choice theory, are disciplines that blend economics, ethics, political science, and mathematics. Topics ...

This book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion ...

Total Books: 161 - 180 /180