Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Continue readingPresents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
Continue readingMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Continue readingAfter having a wide look over similar and competitive universities it seems that there is a large number of students who ...
Continue readingThe importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
Continue readingMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Continue readingMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Continue readingIntroduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...
Continue readingMass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. ...
Continue readingThis book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Continue readingThe implementation of material flow management offers enterprises a high potential for realizing new economic competitive ...
Continue readingThe present collection of formulas has been composed for students of economics or management science at universities, colleges ...
Continue readingThis collection of formulas constitutes a compendium of mathematics for eco nomics and business. It contains the most important ...
Continue readingIn Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
Continue readingThe interaction between mathematicians and statisticians reveals to be an effective approach to the analysis of insurance ...
Continue readingIn this book, different quantitative approaches to the study of electoral systems have been developed: game-theoretic, decision-theoretic, ...
Continue readingThis volume provides a comprehensive review of the theoretical concepts and empirical models of entrepreneurship from a non-conventional ...
Continue readingGlobalization a timely and controversial topic Presents comprehensive synthesis/overview of perspectives/approaches to "globalization", ...
Continue readingThe importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
Continue readingAcknowledgement of the value of culture and cultural goods is increasing world-wide. So too is interest in finding methods ...
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