provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...
Continue readingA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Continue readingCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Continue readingThe book originally entitled Enterprise Performance Management Done Right, published in 2012, is a practical roadmap for ...
Continue readingInvestigates the relationship between structure and action, and how patterns of action are created, recreated and maintained ...
Continue readingConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Continue readingThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
Continue readingIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Continue readingThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Continue readingThis book offers a novel perspective that allows to incorporate changing consumption and production structure into models ...
Continue readingContainer transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals ...
Continue readingSignificant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved ...
Continue readingProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Continue readingThis book sheds light on contemporary challenges in sustainable finance, addressing two key perspectives: measurement and ...
Continue readingRonald F. Duska, who began his career as a philosopher, has, over the last 30 years, established himself as one of the leading ...
Continue readingAlexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically ...
Continue readingThis book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ ...
Continue readingThis book explores recent topics in quantitative finance with an emphasis on applications and calibration to time-series. ...
Continue readingContractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
Continue readingThe book analyses the latest developments in three largest European economies in a broad perspective, using modern econometric ...
Continue reading