Electronic Books

Total Books: 21 - 40 /283

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...

Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...

Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...

This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...

Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...

Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...

This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Total Books: 21 - 40 /283