The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Continue readingThe aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
Continue readingA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Continue readingProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Continue readingTeaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This ...
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