Electronic Books

Total Books: 1 - 20 /43

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

This book collects the proceedings of the International Workshop on Intelligent Computing in Pattern Analysis/Synthesis, ...

A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Reinforced concrete structures corrode as they age, with significant financial implications, but it is not immediately clear ...

The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...

This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

The book provides an overview of the state of research in developing countries – Africa, Latin America, and Asia (especially ...

This book constitutes the refereed proceedings of the Third International Conference on Image and Signal Processing, ICISP ...

Independent Component Analysis and Signal Separation has applications at the intersection of many science and engineering ...

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

This book presents a complete treatment of a new class of random processes, which have been studied intensively during the ...

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

This book presents the basic singularity theory of analytic spaces, including local deformation theory, and the theory of ...

Life-Centered Financial Planning: How to Deliver Value That Will Never Be Undervalued shows financial planners and advisors ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Total Books: 1 - 20 /43