Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Continue readingIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Continue readingExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Continue readingProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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