B2B Brand Management
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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