Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Continue readingA first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...
Continue readingThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Continue readingA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Continue readingThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Continue readingEric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...
Continue readingThis book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.
Continue readingThe HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
Continue readingIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Continue readingThis volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
Continue readingSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Continue readingYou will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Continue readingProvides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
Continue readingPaid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...
Continue readingRemarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...
Continue readingAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Continue readingStrategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
Continue readingThis book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
Continue readingThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Continue readingThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
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