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The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in measuring the statement of the impact of advertising on the purchasing behavior of consumers. The impact of advertising for the businesses and the country is relevant. Its implicit and automatic processes lead to the consumer behavior process, and it reveals the hidden knowledge of the behavior of the consumer. And This research describes in detail the procedures followed as objectives of the study, through a description of the research approach used, the study community, its sample, a description of the measurement tool and the procedures used to verify its sincerity and stability and how it