Electronic Books

Total Books: 61 - 80 /482

Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Cities between Competitiveness and Cohesion : Discourses, Realities and Implementation

The book shows that spatial and urban policy continues to be a key site of policy intervention and experimentation. Different ...

Collaborative Networks and Their Breeding Environments

This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...

Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)

Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...

Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Competition Authorities in South Eastern Europe

This open access book provides answers to key open questions concerning competition policy in emerging economies, with a ...

Competition in Marketing

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...

Complexity and Artificial Markets

In recent years, agent-based simulation has become a widely accepted tool when dealing with complexity in economics and other ...

Computer Applications in Sustainable Forest Management

Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...

Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies

This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Conjoint Measurement : Methods and Applications

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Consumer Behaviour and Analytics / Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

Consumer Happiness: Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Contemporary Developments in Entrepreneurial Finance : An Academic and Policy Lens on the Status-Quo, Challenges and Trends / Alexandra Moritz, Joern H. Block, Stephan Golla, Arndt Werner

Provides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future ...

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Content Delivery Networks

Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...

Coping With Institutional Order Flow

Handling the large orders of institutional participants presents some of the most complex problems for system design. How ...

Total Books: 61 - 80 /482