Electronic Books

Total Books: 1 - 20 /487

50 Years of EU Economic Dynamics

On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

A Trading Desk View of Market Quality

"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...

A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Absolute Essentials of Business Behavioural Ethics / Nina Seppala

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...

Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick

Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...

Accelerated GWT : Building Enterprise Google Web Toolkit Applications

Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...

Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Active Labor Market Policies in Europe

Measures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...

Adaptive Agents and Multi-Agent Systems III. Adaptation and Multi-Agent Learning : 5th, 6th, and 7th European Symposium, ALAMAS 2005-2007 on Adaptive and Learning Agents and Multi-Agent Systems, Revised Selected Papers

This book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...

Adaptive Bidding in Single-Sided Auctions under Uncertainty

In the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...

Adaptive Information Systems and Modelling in Economics and Management Science

Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...

Advanced Data Mining and Applications (vol. # 3584)

This book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...

Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

Advanced REIT Portfolio Optimization : Innovative Tools for Risk Management / W. Brent Lindquist,

This book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...

Advances in Artificial Economics

Perceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...

Advances in Data Mining

This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...

Total Books: 1 - 20 /487