Electronic Books

Total Books: 281 - 300 /487

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan / Hines, Marcus

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

Marketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

Mathematical Control Theory and Finance

This book highlights recent developments in mathematical control theory and its applications to finance. It presents a collection ...

Mathematical Models of Distribution Channels

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...

Microeconometric Evaluation of Labour Market Policies

This study was accepted as a doctoral thesis by the Department of E- nomics of the Johann Wolfgang Goethe-University in Frankfurt/Main. ...

Microfinance Investment Funds

The surge in new investment funds - nearly 60 funds at last count - is an exciting sign that microfinance is attracting mainstream ...

Migrants and Expats: The Swiss Migration and Mobility Nexus

This book provides insight on current patterns of migration in Switzerland, which fall along a continuum from long-term and ...

Migrants with Irregular Status in Europe Evolving Conceptual and Policy Challenges

This book explores the conceptual challenges posed by the presence of migrants with irregular immigration status in Europe ...

Migrants, Refugees and Asylum Seekers’ Integration in European Labour Markets A Comparative Approach on Legal Barriers and Enablers

This book discusses how, and to what extent, the legal and institutional regimes and the socio-cultural environments of a ...

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

Mobile World

Key reading for all those involved with the future of mobile communications, this book is a valuable resource, particularly ...

Mobilities of the Highly Skilled towards Switzerland

This book analyses the strategies of migration intermediaries from the public and private sectors in Switzerland to select, ...

Mobilizing Adults for Positive Youth Development

"In today's fast-paced, often-dehumanizing world, increasing positive adult involvement and influence is particularly vital. ...

Modeling Semantic Web Services : The Web Service Modeling Language

In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...

Total Books: 281 - 300 /487