Electronic Books

Total Books: 261 - 280 /487

Long Memory in Economics

When applying the statistical theory of long range dependent (LRD) processes to economics, the strong complexity of macroeconomic ...

MKTG13 : principles of marketing / Charles W. Lamb; Joe F. Hair; Carl McDaniel

Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through ...

Machining : Fundamentals and Recent Advances

Machining is one of the most important manufacturing processes. Parts manufactured by others processes often require further ...

Managing Business Interfaces

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. ...

Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...

Market Entry Strategies in Eastern Europe in the Context of the European Union

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Segmentation Analysis

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

Market-Consistent Actuarial Valuation

It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...

Marketing / Roger A. Kerin, Steven W. Hartley

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby

Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...

Marketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Total Books: 261 - 280 /487