Electronic Books

Total Books: 1 - 20 /34

A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

AI and UX

Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...

Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

Agile Software Engineering

This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...

Artificial Intelligence for Customer Relationship Management

This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...

Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed

Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...

Automatic customizable e-commerce mobile app generator أحمد أيمن القصراوي ؛ طارق باسم البوشي ؛ محمد علاء الدين حسام الدين شوبان ؛ عبد الرحمن محمد عماد الضمان ؛ إشراف د. سعيد دسوقي

Our project would give anyone who would like to start an E-business to Customize their app and generate their own E-market ...

Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

Business Process Management : 6th International Conference, BPM 2008, Milan, Italy, September 2-4, 2008. Proceedings

This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...

Corporate fraud across the globe / Larry Li, Adela McMurray

It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...

Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

Customising Stakeholder Management Strategies

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...

Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth

This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...

From Customer Retention to a Holistic Stakeholder Management System

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...

Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Hosting Server Management / Aeham Alkhateb , Ali Mrhj , Mohammad Hammad , Mohammad Shadi Alrawas and Mamdouh Alhamwi ; supervised by Bassel Alkheshi ايهم شوكت الخطيب ، علي محمد مرهج ، محمد حمد ، محمد شادي الرواس و ممدوح الحموي ؛ إشراف باسل الخشي

At a high level, this project involves building and configuring a hosting server to provide website, email, and FTP hosting ...

Total Books: 1 - 20 /34