Electronic Books

Total Books: 1 - 20 /164

A Guide to Sustainable Corporate Responsibility : From Theory to Action

This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

Advances in Crowdfunding Research and Practice

This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...

Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze

Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...

Artificial Intelligence, Business and Civilization : Our Fate Made in Machines / By Andreas Kaplan

Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...

Blockchain and Crypto Currency Building a High Quality Marketplace for Crypto Data

This book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...

Blockchain and Other Emerging Technologies for Digital Business Strategies / Hamid Jahankhani, David V. Kilpin

Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...

Built on Value : The Huawei Philosophy of Finance Management

This book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...

Business Partner Management : Successfully Managing External and Internal Business Relationships / Klaus Krause

Provides a structured, industry-independent and at the same time practical insight into all types of business partnerships. ...

Capital, Systems, and Objects : The Foundation and Future of Organizations / Richard Thomas Watson

Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...

Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Circular Entrepreneurship : Creating Responsible Enterprise / Antonella Zucchella , Sabine Urban

Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets ...

Co-creation for Responsible Research and Innovation : Experimenting with Design Methods and Tools

This book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, ...

Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Communicating Science in Social Contexts : New models, new practices

Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly ...

Conducting Quantitative Research In Education

provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Total Books: 1 - 20 /164