Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze
Publication year: 2022
: 978-3-658-38053-3
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
: Business, Management, Business and Management, Marketing, IT in Business, Digital Marketing, Agile Marketing Budgeting, Agile Marketing, Marketing Attribution, Marketing Controlling, Marketing Optimisation, Marketing Resources, ROI measurement, Attribution Modeling, Strategic Data Management, Data-Driven Marketing
