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Young consumer behaviour : A research companion
Young consumer behaviour: A research companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
When There Was No Money : Building ACLEDA Bank in Cambodia's Evolving Financial Sector
The largest retail branch bank network is built in one of the most formidable environments in the world. This book takes the journey from Year Zero to the present, tracing the trials and triumphs of a group of people as they built an employment generation project for demobilized soldiers in 1992 into the largest commercial retail bank branch network in Cambodia by 2003. Along the way they influenced the nation’s financial system and stimulated a banking industry that serves poor and low-income people. The book offers a tantalizing analysis of events, organizational dynamics and a business model that incorporates profit and purpose. It examines the transition from the microfinance field that is jealously guarded by donors to a breakthrough response of commercial banking for the people.
Validation of Risk Management Models for Financial Institutions : Theory and Practice
Covers all of the major risk areas that a financial institution is exposed to and uses models for, including market risk, interest rate risk, retail credit risk, wholesale credit risk, compliance risk, and investment management. The book discusses current practices and pitfalls that model risk users need to be aware of and identifies areas where validation can be advanced in the future. This provides the first unified framework for validating risk management models.
Understanding artificial intelligence : Fundamentals and applications
Describes how the new artificial intelligence technology, neural network, totally changes our everyday life. It first describes the neural network development history and introduces the classical neural network -- convolutional neural network architecture. After that, it covers the artificial development in six different areas; healthcare, finance, retail, manufacturing, agriculture, and smart city. This book targets students with different backgrounds, such as, business, humanity, arts, science and engineering, allowing them to understand the artificial intelligent general applications and how this impacts on their future.
Ubiquitous and Pervasive Commerce : New Frontiers for Electronic Business
Brings together the technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques, and also examines its implications for society at large. Individual chapters review the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications that can be built today. They also examine business cases where investment in this technology is appropriate, as well as the economics mechanisms that must be designed for the effective use of such systems. Last but not least, the implications of ubiquitous and pervasive commerce for the legal system, employees and retailers, and the protection of the privacy of the general public are discussed.
UbiComp 2007 : Ubiquitous Computing ; 9th International Conference, UbiComp 2007, Innsbruck, Austria, September 16-19, 2007, Proceedings
Provides the premier forum in which to present original research results in all areas relating to the design, implementation, app- cation and evaluation of ubiquitous computing technologies. It is a well-established platform to introduce and discuss research that enables new capabilities, appropriate security and privacy, improved user experiences and simplified and powerful devel- ment and deployment practices. These proceedings contain the papers presented at the Ninth International Conf- ence on Ubiquitous Computing (UbiComp 2007) in Innsbruck, Austria, in September 2007.
The Unlucky Investor's Guide to Options Trading
Traders who are successful long-term do not rely on luck, but rather their ability to adapt, strategize, and utilize available tools and information. Modern markets are becoming increasingly accessible to the average consumer, and the emergence of retail options trading is opening a world of opportunities for the individual investor. Options are highly versatile and complex financial instruments that were exclusive to industry professionals until recently.
The Impact of Automatic Store Replenishment on Retail : Technologies and Concepts for the Out-of-Stocks Problem
Companies in the fast moving consumer goods industry increasingly look for technologies to improve customer satisfaction while reducing costs at the same time. A technology allowing to raise the availability of products on the retailers' shelves while providing cost reduction opportunities is automatic store replenishment (ASR). It is an intelligent software that automatically places inventory replenishment orders.
The art of digital marketing for fashion and luxury brands : Marketspaces and marketplaces
Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.
Technology-oriented customer touchpoints in context of services in retailing : A differentiated analysis on social presence and privacy calculus
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information.
Strategic Retail Management : Text and International Cases
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons.
Social commerce : Consumer behaviour in online environments
Offers a multidisciplinary perspective on social commerce, A phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, The skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape.
Service Quality Regulation in Electricity Distribution and Retail
Service Quality Regulation in Electricity Distribution and Retail provides a guide for regulatory authorities and postgraduate students alike, accompanying readers through the necessary steps for designing and implementing regulatory policy. It builds a bridge between the theoretical aspects of service quality regulation and country-specific applied mechanisms. The book offers examples as provided by regulatory authorities (including some not often available in the English language), and suggests best practices as elaborated by a number of international regulatory organizations.
Revenue Management and Survival Analysis in the Automobile Industry
André Jerenz develops a price-based revenue management framework to support retailers in establishing better and more profitable pricing strategies, including assigning an initial asking price and the adjustment of price over time. For the profit maximization problem of a used car retailer, the author derives different algorithms for determining optimal strategies by applying stochastic control theory. Within the scope of the demand forecasting component, he proposes the adoption of survival analysis for estimating individual price response functions, modeled by parametric and semi-parametric survival functions. Thus, the effects of variables such as the asking price are taken into account. The evaluation of data from a case study in the German used car market reveals a significant potential for an increase in profitability and confirms the proposed price-based revenue management concept.
Retailing management
Use of big data and analytical methods for decision making ; Social media and mobile channels for communicating with customers and enhancing their shopping experience ; Issues involved in providing a seamless multichannel experience for customers ; Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions ; E94Impact of globalization on the retail industry
Retailing in the 21st Century : Current and Future Trends
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.
Networked RFID : Systems, Software and Services
Begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications such as e-passports, ticketing and supply-chain management throughout. The text explores RFID technology fundamentals, including operating principles, core system components and performance trade-offs involved in the selection of specific RFID platforms. The emphasis is on a practical approach, developing an arsenal of techniques and designs that can be mixed and matched to fit the needs of new systems and applications.
Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and they present an intuitively appealing prologue to the Channel Myths that are developed rigorously in later Chapters. In Chapters 3, 4, and 10 they extend the literature by ascertaining the relationship between the manufacturer-optimal wholesale-price strategy and channel breadth. Specific analyses include multiple, non-competing retailers, multiple states-of-nature, and multiple, competing retailers. In Chapters 5-7 the authors determine the profitability of various wholesale-price strategies; this analysis culminates in Chapters 8 and 9 with the determination of the (very limited) conditions under which channel coordination can be optimal for the manufacturer. In Chapter 11 they prove that existing methods of measuring the effect of a change in the degree of inter-retailer substitutability are totally misleading. They then develop an original, theoretical basis for measuring the impact of a change in the degree of inter-retailer substitutability that yields insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research based on a meta-model that embraces all existing models in the literature. They also issue an appeal for creation of a "Unifying Theory of Distribution Channels" that will enable researchers to work independently and yet to contribute toward the common goal of deepening the marketing science professions’ understanding of distribution channels.
Interpretations of luxury : Exploring the consumer perspective
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges
Internet of things, artificial intelligence and blockchain technology
Explores the concepts and techniques of IoT, AI, and blockchain. Also discussed is the possibility of applying blockchain for providing security in various domains. The specific highlight of this book is focused on the application of integrated technologies in enhancing data models, better insights and discovery, intelligent predictions, smarter finance, smart retail, global verification, transparent governance, and innovative audit systems. Explains how blockchain can significantly increase data privacy and security while boosting accuracy and integrity in IoT generated data and AI processed information; Gives insight into blockchain’s numerous potential applications, starting with recent technologies that give users control over sharing and privacy; Shows readers how to employ blockchain in IoT and AI, helping them to understand what they can and cannot do with blockchain.
