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Information and communication technologies in tourism 2006 ; Proceedings of the International Conference in Lausanne, Switzerland, 2006
This collection of papers presented at the 13th ENTER Conference represents a unique opportunity of sharing knowledge with researchers bridging the fields of travel and tourism, and information and communication technologies. This year’s 40 full research papers and 23 work in progress presentations cover the following topics: meta research and education; guides and information systems; website design; behaviour analysis; website evaluation; usability and accessibility; technology adoption by enterprises; pricing; information requirements; knowledge management; decision support and recommender systems; website evaluation; customer support and service; technology adoption by customers; business models, and marketing.
Corporate Brand Design : Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications
Brand guidelines
في أزقة دمشق العتيقة حيث تختبئ الذاكرة تحت أنقاض الحرب، تولد حكاية صامتة .. المفاتيح هي قصة مصورة من إنتاج شركة حكايات تروي رحلة أبو حسن (حرفي عجوز) ولونا (طفلة فضولية) لإحياء أنغام المدينة المنسية عبر مفاتيح سحرية تصنع من التراب والتراث.
Balanced Website Design : Optimising Aesthetics, Usability and Purpose
Balanced Website Design (BWD) is a new methodology that fuses the strengths of traditional structured, stepped, and iterative approaches with a sharp focus on defining and achieving the desired characteristics of purpose, usability and aesthetics – absolutely essential requirements for any website. The book includes discussions of new perspectives on usability and aesthetics in the special context of website design. BWD is suitable for all types of websites, for individual and/or team projects, and should prove to be of significant value for even the most experienced of website designers. BWD provides guidance, structure and detailed documentation/process support for the activity of designing and implementing your next website – helping you to maximise its effectiveness and relevance.
