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Neuroeconomia, neuromarketing e processi decisionali = Neuroeconomics, neuromarketing and decision-making processes
The book covers a sector, that of the application of modern neuroscience techniques to the fields of economics and marketing, recently born and of great interest to the public, to advertisers as well as to neuroscience scholars. The book presents, in plain language and not for experts in the field, the structure and functioning of the brain (as it is known today) during human decision-making processes. Of interest is the analysis of how the different neuronal systems within the brain can cooperate with each other in generating decisions. All this simple physiological treatment is inserted in the context of the analysis of brain activity while watching commercial clips. In the original study presented in this book, the variables involved were those related to the recall of television advertising in a sample of normal young subjects. This study is simply the first that is carried out of this type in Italy and will be intended to be a reference point for subsequent studies in the sector.
Interactive TV : A shared experience ; 5th European Conference, EuroITV 2007, Amsterdam, the Netherlands, May 24-25, 2007, Proceedings
This book constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held in Amsterdam, The Netherlands, May 2007. The papers are organized in topical sections on social TV systems, user studies, the future of TV, social TV evaluation, personalization, and mobile TV.
From Adolescence to Adulthood in the Vietnam Era
Children born during the post-WWII era of peace and prosperity entered history at a time dominated by I-Like-Ike politics and domestic security. As they approached adolescence, however, their world was shaken by major cultural, economic, social, and political upheaval. And although it was time of great innovation and progress, a sense of chaos and bitterness began to envelop the country. It was the ‘60s. For many Americans, a mere mention of this decade evokes an extraordinary time and place in the country’s - and their own - history.
Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice
This book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats
Embedded systems design : The ARTIST roadmap for research and development
Embedded systems now include a very large proportion of the advanced products designed in the world, spanning transport (avionics, space, automotive, trains), electrical and electronic appliances (cameras, toys, televisions, home appliances, audio systems, and cellular phones), process control (energy production and distribution, factory automation and optimization), telecommunications (satellites, mobile phones and telecom networks), and security (e-commerce, smart cards), etc. The extensive and increasing use of embedded systems and their integration in everyday products marks a significant evolution in information science and technology. We expect that within a short timeframe embedded systems will be a part of nearly all equipment designed or manufactured in Europe, the USA, and Asia. There is now a strategic shift in emphasis for embedded systems designers: from simply achieving feasibility, to achieving optimality. Optimal design of embedded systems means targeting a given market segment at the lowest cost and delivery time possible. Optimality implies seamless integration with the physical and electronic environment while respecting real-world constraints such as hard deadlines, reliability, availability, robustness, power consumption, and cost. In our view, optimality can only be achieved through the emergence of embedded systems as a discipline in its own right.
Digital video and audio broadcasting technology : A practical engineering guide
"Digital Video and Audio Broadcasting Technology – A Practical Engineering Guide" deals with all the most important digital television, sound radio and multimedia standards such as MPEG, DVB, DVD, DAB, ATSC, T-DMB, DMB-T, DRM and ISDB-T. The book provides an in-depth look at these subjects in terms of practical experience.
Dama Television Station
الهدف من المشروع : 1 - استقطاب وسائل إعلامية عالمية وتحقيق ريادة إعلامية على المستوى المحلي والوطني والإقليمي. 2 - المساهمة بدعم الاقتصاد الوطني ؛ بتوفير فرص العمل للعاملين في مجال الإعلا3 - محطة إيجابية لإنتاج الصناعة الإعلامية لا استيرادها.
Dahb.TV : مبنى قناة تلفزيون
الاستديو عبارة عن قاعة جدرانها وأرضيتها عازلة للصوت، تدعمها عدة قاعات وغرف أخرى وتجهيزات تتعلق بتسجيل أو نقل الصوت والصورة لأي موضوع على أرض الاستُديو. وتتفاوت أحجام ومساحات الاستُديوهات حسب الغرض منها والتقنية المستخدمة فيها.
Critical Graphicacy : Understanding Visual Representation Practices in School Science
we are concerned in this book with better understanding the reading and interpretation practices related to visual materials—here referred to as inscriptions—that accompany texts. Our overarching questions included: ‘What practices are required for reading inscriptions?’ and ‘Do textbooks allow students to develop levels of graphicacy required to critically read scientific texts?’ Some of the more specific questions included: ‘What are the practices of relating inscriptions, captions, and main text?,’ and ‘What practices are required to read inscriptions in school textbooks?’ That is, we are interested not only in understanding what it takes to interpret, read, and understand visual materials (i.e., inscriptions), but also in understanding what it takes to engage inscriptions in a critical way. It is only when citizens can critically engage with language (texts, speech) and inscriptions that they become knowledgeable users of television, newspapers, and magazines, who can choose or leave aside particular expressions as part of the particular politics that they participate in.
Code : The Hidden Language of Computer Hardware and Software ; 2nd ed
The classic guide to how computers work, updated with new chapters and interactive graphics Computers are everywhere --- most obviously in our laptops and smartphones, but also our cars, televisions, microwave ovens, alarm clocks, robot vacuum cleaners, and other smart appliances. Have you ever wondered what goes on inside these devices to make our lives easier but occasionally more infuriating? Explores more deeply the bit-by-bit, gate-by-gate construction of the heart of every smart device ― the central processing unit that combines the simplest of basic operations to perform the most complex of feats. Along with new chapters, Petzold created a new website, CodeHiddenLanguage.com, that uses animated interactive graphics to make computers even easier to comprehend.
Changing Television Environments ; 6th European Conference, EUROITV 2008, Salzburg, Austria, July 3-4, 2008 Proceedings
This book constitutes the refereed proceedings of the 6th European Conference on Interactive Television, EuroITV 2008, held in Salzburg, Austria, in July 2008.
Branded content : The fateful merging of media and marketing
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
Applications and Usability of Interactive TV; 8th Iberoamerican Conference, jAUTI 2019, Rio de Janeiro, Brazil, October 29–November 1, 2019, Revised Selected Papers
This book constitutes the refereed proceedings of the 8th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2019, in Rio de Janeiro, Brazil, in October 2019. The 10 full papers presented were carefully reviewed and selected from 35 submissions. The papers are organized in topical sections on Design and Development; Second Screen and Crossmedia; Interaction Techniques and Technologies; Accessibility; User Experience.
Actors and the Art of Performance : Under Exposure
Actors and the Art of Performance: Under Exposure combines the author's two main biographical paths: her professional commitment to the fields of both theatre and philosophy. The art of acting on stage is analysed here not only from the theoretical perspective of a spectator, but also from the perspective of the actor. The author draws on her experience as both a theatre actor and a university professor whose teachings in the art of acting rely heavily on her own experience and also on her philosophical knowledge. The book is unique not only in terms of its content but also in terms of its style. Written in a multiplicity of voices, the text oscillates between philosophical reasoning and narrative forms of writing, including micro-narratives, fables, parables, and inter alia by Carroll, Hoffmann and Kleist. Hence the book claims that a trans-disciplinary dialogue between the art of acting and the art of philosophical thinking calls for an aesthetical research that questions and begins to seek alternatives to traditionally established and ingrained formats of philosophy.
A Space of Their Own : The Archaeology of Nineteenth Century Lunatic Asylums in Britain, South Australia and Tasmania
The history of lunatic asylums – what do we really know about them? Films and television programs have portrayed them as places of horror where the patients are restrained and left to listen to the cries of their fellow inmates in despair. But what was the world of nineteenth century lunatic asylums really like? Are these images true? This book will explore this world using the techniques of historical archaeology and history.
