Page 1
Page 1
Modernizing the academic teaching and research environment : Methodologies and cases in business research
Constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won’t want to miss out on this unique and insightful book.
Managing change for sustainability at higher education sector in Syria : The case of private university
Provides an overview of sustainability in higher education, emphasizing its significance in the scope of environmental, social, and economic initiatives. A clarification between an old and new paradigm is examined, highlighting the challenges, which face the higher education sector. The research review classical model of change drawing on the importance of action research model. The research provides a case example on sustainability in higher education in the South Mediterranean region, drawing on the case of Syrian higher education...
