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Neuromarketing e Processi Decisionali : Le evidenze di un test di memorizzazione condotto per la prima volta in Italia = Neuromarketing and decision-making processes: Evidence from a memory test conducted for the first time in Italy
Il libro fornisce alcuni strumenti scientifici per affrontare il problema di come il nostro cervello genera delle scelte in campo economico, in un linguaggio piano e non specialistico. Vengono descritti i risultati del primo studio italiano relativo all’osservazione di filmati commerciali televisivi, analizzati mediante l’elettroencefalografia ad alta risoluzione spaziale. La neuroeconomia è una nuova scienza che si sta sviluppando rapidamente nei paesi anglosassoni. Questo libro spiega i concetti di neuroeconomia e neuromarketing anche al pubblico italiano.
Modern architecture and climate design before air conditioning
explores how leading architects of the twentieth century incorporated climate-mediating strategies into their designs, and shows how regional approaches to climate adaptability were essential to the development of modern architecture. Focusing on the period surrounding World War II'before fossil-fuel powered air-conditioning became widely available'Daniel Barber brings to light a vibrant and dynamic architectural discussion involving design, materials, and shading systems as means of interior climate control. He looks at projects by well-known architects such as Richard Neutra, Le Corbusier, Lúcio Costa, Mies van der Rohe, and Skidmore, Owings, and Merrill, and the work of climate-focused architects such as MMM Roberto, Olgyay and Olgyay, and Cliff May. Drawing on the editorial projects of James Marston Fitch, Elizabeth Gordon, and others, he demonstrates how images and diagrams produced by architects helped conceptualize climate knowledge, alongside the work of meteorologists, physicists, engineers, and social scientists. Barber describes how this novel type of environmental media catalyzed new ways of thinking about climate and architectural design.
Men’s care center
"سين" مركزٌ للعافية والاسترخاء، مصمم بمزيج فريد من العناصر الطبيعية والهندسة المعمارية الحديثة ليمنح الزوار تجربة حسية متكاملة. يدمج المشروع المساحات الخضراء الداخلية والإضاءة الهادئة وخطوط التصميم المعاصرة لخلق بيئة فاخرة وهادئة. تشمل المساحات الرئيسية الحديقة الداخلية، والحمام التركي التقليدي، وغرف كبار الشخصيات، ومنطقة الاستقبال - جميعها مُرتبة بعناية لتعزيز الهدوء والتوازن. يركز التصميم على التفاصيل المعمارية والوظيفية، موفرًا للضيوف ملاذًا من ضغوط الحياة اليومية. خضعت التصاميم الداخلية والخارجية لدراسة دقيقة لضمان تجربة راقية وشاملة. “Sén” is a wellness and re laxation center designed with a unique blend of natural elements and modern architecture to provide visitors with a complete sensor experience. The project integrates indoor greenery, calming lighting, and con temporary design lines to create a luxurious and peaceful environment. Key spaces include the indoor garden, traditional hammam, VI P rooms, and reception area — all carefully arranged to promote tranquility and balance. The design focuses on architectural and functional details, offering guests a retreat from the stresses of everyday life. Both interior and exterior designs were carefully studied to ensure a refined and holistic experience.
Introduction to Reconfigurable Computing : Architectures, Algorithms, and Applications
“Introduction to Reconfigurable Computing” provides a comprehensive study of the field Reconfigurable Computing. It provides an entry point to the novice willing to move in the research field reconfigurable computing, FPGA and system on programmable chip design. The book can also be used as teaching reference for a graduate course in computer engineering, or as reference to advance electrical and computer engineers. It provides a very strong theoretical and practical background to the field of reconfigurable computing, from the early Estrin’s machine to the very modern architecture like coarse-grained reconfigurable device and the embedded logic devices.
Korean modern : The matter of identity : An exploration into modern architecture in an east Asian country
The development of modern architecture in Korea and, more recently, South Korea, is closely tied to the country’s dramatic transformations since the late 19th century.The architectural analyses, ranging from Hwaseong Fortress to 21st-century constructions like Paju Book City, Ssamziegil Shopping Center, the Boutique Monaco skyscraper, and the Bauzium Sculpture Museum, focus on buildings in which the formation of a specifically Korean modernism is particularly observable. The appendix includes biographical descriptions of major architectural figures.
Children's rehabilitation center
الهدف من المشروع : 1 - الحاجة للمشروع بسبب العديد الكبير من الأطفال الفاقدين لذويهم وعائلاتهم في الحرب خلال السنوات التي مضت. 2 - إعادة صياغة الفراغات الداخلي من ابعاد ومفروشات تجاه الأطفال في المركز. 3 - استثارة الجانب الإبداعي للطفل وغرس مبادئ الفن فيه من خلال صفوف الموسيقا والفن التجريدي من خلال المركز.
Building with earth : Design and technology of a sustainable architecture
Offers a practical systematic overview of the many uses of earth and techniques for processing it. Its properties and physical characteristics are described in informed and knowledgeable detail. The presentation reflects the rich and varied experiences gained over thirty years of building earth structures all over the world. Numerous photographs of construction sites and drawings show the concrete execution of earth architecture. Documentation of 30 international earth buildings. The characteristics of the building material earth and its applications in modern architecture
Building Children's Worlds : The Representation of Architecture and Modernity in Picturebooks
Children are the future architects, clients and users of our buildings. The kinds of architectural worlds they are exposed to in picturebooks during their formative years may be assumed to influence how they regard such architecture as adults. Contemporary urban environments the world over represent the various stages of modernism in architecture. This book reads that history through picturebooks and considers the kinds of national identities and histories they construct. Reveals what stories are told about modern architecture and shows how those stories affect future attitudes towards and expectations of the built environment.
Alvar Aalto : Das Gesamtwerk = L'oeuvre complète = The Complete Work ; 3 Vol.s
Aalto's designs encompassed the fields of painting, architecture, sculpture, and furniture, and are some of the most beautiful and original of modern times. His combination of an interest in natural, organic shapes with the modernist mandates of form and light in its purest aspects makes him one of the acknowledged masters of modern architecture, along with Le Corbusier and Frank Lloyd Wright.
