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Discovering Knowledge in Data : An Introduction to Data Mining
Provides the tools needed to thrive in today’s big data world. Demonstrates how to leverage a company’s existing databases to increase profits and market share, and carefully explains the most current data science methods and techniques. The reader will “learn data mining by doing data mining”.
Determinants of audit fees : Evidence from Syria
Examines different factors that determine the value of audit fees in Syria. We test the impact of many factors related to audit firm as (audit report type, auditor type, audit firm market share and audit firm rotation) and factors related to client of audit firm (type, size, age and profitability) on the amounts of audit fees. To achieve that goal, the study depends on a practical study ; by extracting an actual data of the 24 companies listed at Damascus Securities Exchange (DSE) for the years 2016-2022. The extracted data were then analyzed by SPSS using descriptive statistics, simple linear regression test, and ANOVA test to examine the research hypothesis.
Knowledge Networks for Business Growth
Companies are constantly searching for new ways of creating higher profit and a larger market share. Growth seems to be the most appropriate tactic for surviving economically in difficult times. New instruments and methods as a support to a company’s growth strategy can be essential in gaining a competitive advantage. Knowledge management is one of the answers to this challenge. It can support strategic goals such as the improvement of efficiency, the minimization of risk and an increase in innovation, but also has inherent potentials which have not been leveraged yet.
Account management strategies in B2B sales : Generating customer value and building sustainable business relationships - methodology, processes, tools
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.
