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International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management.
Goliath strikes back : How traditional retailers are winning back customers from ecommerce startups
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies.
FPGA Implementations of Neural Networks
During the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, most of these efforts may be judged to have been unsuccessful: at no time have have ha- ware neurocomputers been in wide use. This lack of success may be largely attributed to the fact that earlier work was almost entirely aimed at developing custom neurocomputers, based on ASIC technology, but for such niche - eas this technology was never suf?ciently developed or competitive enough to justify large-scale adoption. On the other hand, gate-arrays of the period m- tioned were never large enough nor fast enough for serious arti?cial-neur- network (ANN) applications.
Digital Phase Lock Loops : Architectures and Applications
This exciting new book covers various types of digital phase lock loops. It presents a comprehensive coverage of a new class of digital phase lock loops called the time delay tanlock loop (TDTL). It also details a number of architectures that improve the performance of the TDTL through adaptive techniques that overcome the conflicting requirements of the locking rage and speed of acquisition. These requirements are of paramount importance in many applications including wireless communications, consumer electronics and others. Digital Phase Lock Loops then illustrates the process of converting the TDTL class of digital phase lock loops for implementation on an FPGA-based reconfigurable system. These devices are being utilized in software-defined radio, DSP-based designs and many other communication and electronic systems to implement complex high-speed algorithms.
Magnesium Injection Molding
Injection molding of metallic alloys is a modern and environment-friendly technology with universal features, capable of implementing many conventional and novel processing methods based on semisolid and liquid routes. After its application to magnesium and recent commercialization, it is used to manufacture millions of light-weight, fully-recyclable components for various markets, including consumer electronics housings, automotive parts, sporting goods, household devices and office equipment.
Component-Based Software Development for Embedded Systems : An Overview of Current Research Trends
Embedded systems are ubiquitous. They appear in cell phones, microwave ovens, refrigerators, consumer electronics, cars, and jets. Some of these embedded s- tems are safety- or security-critical such as in medical equipment, nuclear plants, and X-by-wire control systems in naval, ground and aerospace transportation - hicles. With the continuing shift from hardware to software, embedded systems are increasingly dominated by embedded software. Embedded software is complex. Its engineering inherently involves a mul- disciplinary interplay with the physics of the embedding system or environment. Embedded software also comes in ever larger quantity and diversity. The next generation of premium automobiles will carry around one gigabyte of binary code. The proposed US DDX submarine is e?ectively a ?oating embedded so- ware system, comprising 30 billion lines of code written in over 100 programming languages. Embedded software is expensive. Cost estimates are quoted at around US$15– 30 per line (from commencement to shipping). In the defense realm, costs can range up to $100, while for highly critical applications, such as the Space Shuttle, the cost per line approximates $1,000. In view of the exponential increase in complexity, the projected costs of future embedded software are staggering.
Axial flux permanent magnet brushless machines
This book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their own research results, as well as significant research contributions made by others.
