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Transgenerational Marketing : Evolution, Expansion, and Experience
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Organizing for Sustainability : A Guide to Developing New Business Models
Aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values.
Automating business modelling : A guide to using logic to represent Informal methods and support reasoning
Enterprise Modelling (EM) methods are frequently used by entrepreneurs as an analysis tool for describing and redesigning their businesses. The resulting product, an enterprise model, is commonly used as a blueprint for reconstructing organizations and such effort is often a part of business process re-engineering and improvement initiatives. Automating Business Modelling describes different techniques of providing automated support for enterprise modelling methods and introduces universally used approaches. A running example of a business modelling method is included; providing a framework and detailed explanation as to how to construct automated support for modelling, allowing readers to follow the method to create similar support. Suitable for senior undergraduates and postgraduates of Business Studies, Computer Science and Artificial Intelligence, practitioners in the fields of Knowledge Management, Enterprise Modelling and Software Engineering, this book offers insight and know-how to both student and professional.
