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Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Entrepreneurship and innovation : Theory, practice and context, 4th
Provides an overview of the theory, Practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, And to recognise their own abilities in this regard. The book provides the reader with an overview of these elements and how they combine to create new value in the market.
Entrepreneurship and Business : A Regional Perspective
This book examines the relationship between entrepreneurship, growth and regional aspects of business. The text offers two broad perspectives of entrepreneurship, a historical one and a comparative perspective. In the historical part, several examples of the co-operation between regional aspects and aspects of entrepreneurship are presented. The second part shows different aspects of entrepreneurship in a more and more globalizing world. Networking, the relationship between clusters and business innovation, economic transition and the links between social capital and business competitiveness are some of the topics.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
