Strategic international marketing : Strategy development and implementation

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using carl Arthur solberg's tried and tested nine strategic windows model.also this book offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This edition includes coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.