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Young consumer behaviour : A research companion
Young consumer behaviour: A research companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Winning her business : How to transform the customer experience for the world's most powerful consumers
Bridget Brennan, Provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The four motivators framework, which shows how every company can help customers feel: Connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing book best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Also offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Why Context Matters : Applications of Social Network Analysis
Many elements of our society are embedded in network structures in which actors depend on each other as well as the structural context of their actions. This is reflected by the wide use of concepts and terms of social network analysis, such as the concept of the small world, the strength of weak ties, opinion leaders, gatekeepers, viral marketing, terrorist networks, stakeholders and the like. This volume provides a sample of the broad range of research in which social network analysis can be fruitfully applied. Topics addressed include networks of academic hiring, epidemic dynamics of diseases in populations such as HIV/AIDS, flow of information, semantic networks of the internet, relationships in private and public spheres, patent authorship, paper citation, and networks in linguistic as well as political systems.
Web Standards Creativity : Innovations in Web Design with XHTML, CSS, and DOM Scripting
Web Standards Creativity is jam-packed with fresh, innovative design ideas. The topics range from essential CSS typography and grid design, effective styling for CMS-driven sites, and astonishing PNG transparency techniques, to DOM scripting magic for creating layouts that change depending on browser resolution and user preference, and better print layouts for web pages. We're sure you will find something here to inspire you!
Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.
Web Communities : Analysis and Construction
Web community, defined as a set of Web-based documents with its own logical structure, is a flexible and efficient approach to support information retrieval and to implement various applications. Zhang and his co-authors explain how to construct and analyse Web communities based on information like Web document contents, hyperlinks, or user access logs. Their approaches combine results from Web search algorithms, Web clustering methods, and Web usage mining. They also detail the necessary preliminaries needed to understand the algorithms presented, and they discuss several successful existing applications. Researchers and students in information retrieval and Web search find in this all the necessary basics and methods to create and understand Web communities. Professionals developing Web applications will additionally benefit from the samples presented for their own designs and implementations.
Warranty Management and Product Manufacture
The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance as well as ensuring customer satisfaction, the ultimate goal of warranty management. Warranty Management and Product Manufacture provides guidelines for achieving this goal.
Vision : film making
يدور المشروع حول تصميم الشعارات والإعلانات والملصقات الجدارية وبطاقات العمل
Video marketing : Create engaging video campaigns to drive brand growth and sales
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success / Shows how to create and edit video campaigns for all budgets, including DIY approaches using DSLRs and smartphones / Contains case studies and examples from well-known international brands including adidas, Kleenex, and Red Bull
Vertical Markets and Cooperative Hierarchies : The Role of Cooperatives in the Agri-Food Industry
Agricultural cooperatives have strong market positions in agri-food industries, in many countries. In recent decades we have witnessed significant changes in competition, distribution of market power and governance structures of agri-food chains. Between vertical market structures, cooperative principles, and hierarchical governance structures, cooperatives have been continuously adjusting in their strive for competitiveness, innovation, and survival. They have implemented alternative governance structures, employed new financial instruments, and invented novel organizational set-ups. Consequently, some members feel that the traditional cooperative traits are fading.
Valuing Environmental Amenities Using Stated Choice Studies : A Common Sense Approach to Theory and Practice
Provides practical, research-based advice on how to conduct high-quality stated choice studies. It covers every aspect of the topic, from planning and writing the survey, to analyzing results, to evaluating quality. Chapters by highly-regarded academics and professionals are provided on rarely-discussed topics such as "supporting questions” and experimental design, as well as state-of-the-art multinomial choice modelling, attribute processing, the role of information, and lessons learned from the field of experimental economics. There is no other book on the market today that so thoroughly addresses the methodology of stated choice. Academics and practitioners in fields such as environmental, health and transportation economics, and marketing, will need this book on their shelves – and they will refer to it often.
Valuation in Life Sciences : A Practical Guide
Recognizes that there is no consent on how to apply valuation methodologies in life sciences. One of the complicating factors is that, compared to other industries, valuation of biotech innovation is much more demanding. The long 10-15-year development and clinical trials process still represents the main risks faced by any biotech company. Added to that is the fact that getting a drug across the regulatory goal line and receiving Food and Drug Administration approval (or other regulatory agency - proval in the United States or elsewhere in the world) for marketing is no longer good enough.
User Behavior and Technology Development : Shaping Sustainable Relations Between Consumers and Technologies
The book User Behavior and Technology Development explores these relationships between technology and behavior from an interdisciplinary perspective. This includes contributions from cognitive psychology, industrial design, public administration, marketing, sociology, ergonomics, science and technology studies, and philosophy. The book aims to create a conceptual basis for analyzing interactions between technology and behavior, and to provide insights that are relevant to technology design and environmental policy.
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Trends and Issues in Global Tourism 2008
This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Convention Market Trends & Innovations.
Trendo guest : Application for restaurants reservations
Trendo guest is a bilingual (arabic/english) application designed to streamline restaurant reservations and enhance customer experience. it offers tailored interfaces for customers, restaurant admins, and system admins. Key features include instant booking, interactive table selection, real-time availability, and flexible reservation management. The project integrates market research, swot and pestel analysis, and technical / financial feasibility studies. It applies agile methodology for development and planning. The system supports digital marketing, data analytics, and secure payment options. Future plans include expansion, tourism partnerships, and sustainability initiatives.
Transgenerational Marketing : Evolution, Expansion, and Experience
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Transformations and Projections in Computer Graphics
Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives via feature films, advertisements in the media, the screens of PDAs, mobile phones, and other vehicles and outlets. Transformations and Projections in Computer Graphics provides a thorough background in these two important topics in graphics. The book introduces perspective in an original way and discusses the mathematics of perspective in detail, yet in an accessible way. It also treats nonlinear projections in depth, including the popular fisheye, panorama, and map projections used by many professionals to enhance digital images. Only a basic knowledge of linear algebra, vectors, and matrices is required of readers, as key ideas are introduced slowly, examined and illustrated by figures and examples, and enforced through solved exercises.
Toolbox Digital Business : Leadership, Business Models, Technologis and Change
Provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
The Virtual Sales Handbook : A Hands-on Approach to Engaging Customers
"This guide will help you: Navigate the world of virtual sales / Overcome the barriers of virtual customer interaction / Evaluate the strengths and weaknesses of different virtual sales models / Plan and execute effective virtual sales meetings / Build engaging storylines and presentations / Lead the transformation from physical to virtual sales/ Leverage effective virtual customer engagement techniques"
