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Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Handbook of local anesthesia
Covers all the latest advances in science, instrumentation, and pain control techniques. From basic concepts to specific injection techniques, from dosage charts to the proper care and handling of equipment, this how-to guide provides in-depth, full-color coverage of key anesthesia topics, including specific hazards and errors in technique that may result in complications. Recognized as THE local anesthesia textbook in dentistry for over 30 years, the seventh edition has been thoroughly updated with the latest in safe anesthesia practices in dentistry.
Handbook of intelligent and sustainable smart dentistry : nature and bio-inspired approaches, processes, materials, and manufacturing
Provides the latest and most comprehensive evidence-based guidance on intelligent and sustainable approaches in dentistry. This valuable handbook is a single-stop solution for practitioners, researchers, scholars, students, academicians, and clinicians inquisitive in updating their knowledge on intelligent and sustainable dentistry. The handbook will bestow the readers with not only theoretical knowledge but will equip them with clinical skills as well.
Handbook of injury and violence prevention
This review and the Handbook are for those who care, both for themselves and for other people.The Handbook of Injury and Violence Prevention is a valuable contribution to the literature on public health and prevention. The volume displays some of the clear successes we have experienced in applying the public health notion of prevention while charting a course forward in terms of additional work that can reduce human suffering.
Handbook of Hydroxyacetophenones : Preparation and Physical Properties
This Handbook is the reference on hydroxyacetophenones. It is a powerful synthesis tool for the researcher or industrial producers. Nowhere else are so many compounds covered or the physical properties and relevant syntheses provided. It provides a wide choice of hydroxyketones required to achieve syntheses based upon this range of intermediates. In this Handbook the diverse ways of obtaining over 3000 hydroxyacetophenones are described and their physico-chemical properties and spectroscopic data references are indicated. The Handbook is presented in dictionary style, with a logical classification of the ketones, making the information easily available for consultation.
Handbook of high field dynamic nuclear polarization
This comprehensive handbook is a compendium of the current state-of-the art of high field Dynamic Nuclear Polarization—from long-proven, early developments, up to today’s hot topics. It covers all the relevant subjects that have made a direct or indirect contribution toward advancing this field, and focuses on topics such as: the theory behind the effects seen within DNP; instrumentation required for carrying out DNP; and specific applications of DNP including protein monitoring, catalysis, nanoparticles, biological and clinical studies.
Handbook of Giftedness in Children : Psychoeducational Theory, Research, and Best Practices
In one comprehensive resource, the Handbook of Giftedness in Children brings together leading experts from the fields of psychology and education, combining theory and applied empirical research on such crucial topics as conceptualization, types of intelligence, developmental considerations, and ethical and legal concerns. Particular attention is given to social and family contexts, and evidence-based strategies and interventions offer solid guidelines on assessment, curriculum design, and encouraging and nurturing talent – from preschool through adolescence.
Handbook of Generalized Convexity and Generalized Monotonicity
Generalized convex functions are the many nonconvex functions which share at least one of the valuable properties of convex functions. Apart from their theoretical interest, they are often more suitable than convex functions to describe real-word problems in disciplines such as economics, engineering, management science, probability theory and in other applied sciences. More recently, generalized monotone maps which are closely related to generalized convex functions have also been studied extensively.The Handbook offers a systematic and thorough exposition of the theory and applications of the various aspects of generalized convexity and generalized monotonicity. It is aimed at the non-expert, for whom it provides a detailed introduction, as well as at the expert who seeks to learn about the latest developments and references in his research area.
Handbook of Entrepreneurship Research : Disciplinary Perspectives
In the Handbook of Entrepreneurship Research: Disciplinary Perspectives, we strive to increase awareness and stimulate research on these topics in the literature on entrepreneurship. We do so by drawing attention to the relevant research in the disciplines of economics and sociology. This volume of the handbook hopes to begin to bridge the gap between the research in entrepreneurship and the core disciplines by introducing three views of entrepreneurship from disciplinary perspectives. In particular, the chapters in this volume focus on entrepreneurship as it is informed by research in the economic theories of the firm, labor economics, and sociology.
Handbook of Economic Sociology for the 21st Century : New Theoretical Approaches, Empirical Studies and Developments
This handbook provides an overview on major developments that occurred in the field of economic sociology after its rebirth since the 1980s in the US. It offers new insights on the uniqueness of European economic sociology compared to US economic sociology which emerged at the end of the 20th century. The handbook presents economic sociology as a developing field which started with certain foundations as new economic sociology, widening the perspective by introducing social factors thereby focusing more on general belief systems, social forms of coordination and the relationships between society and the economy. It offers an outstanding portrait of the research field helping to identify major foundations and trajectories as well as new research perspectives for a globalized economic sociology.
Handbook of Disaster Research
"The Handbook of Disaster Research will generate considerable excitement amongst international disaster research and management professionals. Finally, a volume that takes on the task of articulating and unpacking the many social complexities of modern disasters and catastrophes. By taking a multi-disciplinary perspective, the Handbook addresses the very pressing need to better understand the social dimensions of disaster. ... offers a very balanced set of analyses that will undoubtedly appeal to not only the researcher, but the practitioner and the policy-maker alike."
Handbook of Digital Face Manipulation and Detection: From DeepFakes to Morphing Attacks
Provides the first comprehensive collection of studies dealing with the hot topic of digital face manipulation such as DeepFakes, Face Morphing, or Reenactment. It combines the research fields of biometrics and media forensics including contributions from academia and industry. Appealing to a broad readership, introductory chapters provide a comprehensive overview of the topic, which address readers wishing to gain a brief overview of the state-of-the-art. Subsequent chapters, which delve deeper into various research challenges, are oriented towards advanced readers. Moreover, the book provides a good starting point for young researchers as well as a reference guide pointing at further literature. Hence, the primary readership is academic institutions and industry currently involved in digital face manipulation and detection. The book could easily be used as a recommended text for courses in image processing, machine learning, media forensics, biometrics, and the general security area.
Handbook of Data Visualization
This new volume in the series Springer Handbooks of Computational Statistics gives an overview of modern data visualization methods, both in theory and practice. There are definitive chapters on modern graphical tools such as mosaic plots, parallel coordinate plots and linked views. There are chapters dedicated to graphical methodology for particular areas of statistics, for example Bayesian analysis, genomic data and cluster analysis, as well as chapters on software for graphics.
Handbook of consumer finance research
Debt consolidation…pension givebacks…Social Security under siege…bankruptcies and foreclosures…Americans’ financial lives are fraught with issues, challenges, and potential threats, in record numbers. The Handbook of Consumer Finance Research surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations
Handbook of Consultation-Liaison Psychiatry
This book takes a practical biopsychosocial approach to helping readers navigate this complex terrain.Early chapters trace the roots of psychosomatic medicine and consultation-liaison psychiatry, the nature of psychiatric diagnosis, and explain the clinical, educational, administrative, and research functions of CL psychiatry, and walk the reader through the basics of psychiatric consultation. They discuss common reasons for psychiatric consultation and the immediate management of urgent conditions such as agitation and suicidal behavior. From there, chapters feature case vignettes, practice guidelines, and specific information on topics as varied as postpartum depression, withdrawal symptoms, and chronic pain. And in keeping with this real-world orientation, contributors identify cultural issues, analyze ethical concerns, and flag the potential conflicts of interest that practitioners must recognize and prevent for successful practice.
Handbook of Complex Percutaneous Carotid Intervention
The Handbook of Complex Percutaneous Carotid Intervention could serve as a learning source for all specialists participating in the management of patients with carotid and vertebral artery disease.
Handbook of Combinatorial Optimization : Supplement ; Vol. B
It presents chapters dealing with various aspects of the subject, including optimization problems and algorithmic approaches for discrete problems.
Handbook of civil engineering calculations
Covering all aspects of civil engineering calculations in an easy-to-understand format, the new edition of the 'Handbook of Civil Engineering Calculations' has been revised and updated with over 500 key calculations that show you exactly how to compute the desired values for a particular design-going quickly from data to finished result.
Handbook of cell and gene therapy
Intended as a one-stop resource for availability of state-of-the-art information related to cell and gene therapy products for researchers, scientists, management and other academic and research institutions working in the field
Handbook of Cardiovascular CT : Essentials for Clinical Practice
Handbook of Cardiovascular CT: Essentials for Clinical Practice has been created as a primer to assist cardiologists, radiologists and other readers involved in cardiac imaging, this book’s compact format provides a handy reference tool and provides the answers to important cardiovascular CT questions.
