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Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Design and Performance of Underground Excavations : ISRM Symposium — Cambridge, U.K., 3–6 September 1984
These proceedings contain the papers presented at the ISRM-sponsored Symposium "The Design and Performance of Underground Excavations" held at Cambridge in England on 3-6 September, 1984. The major themes of the Symposium "Design, Construction and Performance" are addressed by plenary and specialist sessions papers concerning both civil and mining engineering.With contributions from twenty countries, this volume is a rich source of theory and experience for the researcher and practical engineering alike.
Decision Modeling and Behavior in Complex and Uncertain Environments
Devoted to examining new research at the interface of operations research, behavioral and cognitive sciences, and decision analysis. In these 14 self-contained chapters, four themes emerge, providing the reader with a variety of perspectives both theoretic and applied to meet the challenges of devising models to understand the decision-making process. The main broad topics include: the integration of decision analysis and behavioral models / innovations in behavioral models / exploring descriptive behavior models / experimental studies
Current Themes in Theoretical Biology : A Dutch Perspective
The present volume originated in 2001 when we, together with our publishing editors at (then) Kluwer Academic Publishers, realized that the th following year the 50 volume of our journal Acta Biotheoretica would see the light. We felt that this milestone should not pass unnoticed and that the appropriate way to mark it would be the publication of a special volume of papers on theoretical biology. While editing this book during 2003 and early 2004, we realized that another milestone was not far off: in 2005 it will be 70 years ago that the journal was founded. We hope that the book lying before you will serve well to mark both events. The papers collected here have been written on invitation by representatives of the theoretical biology community in The Netherlands. They are intended to reflect the entire spectrum of topics on which Acta Biotheoretica publishes, ranging from philosophy of biology on one end to mathematical biology on the other. All chapters (except our own introductory one) have been peer reviewed according to the standards that are maintained with respect to regular submissions to Acta Biotheoretica.
Current and Future Perspectives of Ethnomathematics as a Program
This survey on the modernity of ethnomathematics addresses numerous themes related to both ethnomathematics and mathematics education. It offers a broader view of mathematics, including ideas, procedures, concepts, processes, methods, and practices rooted in distinct cultural environments. In addition, by reflecting on the social and political dimensions of ethnomathematics, another important aspect of this research program is the development of innovative approaches for a dynamic and glocalized society. Ethnomathematics recognizes that members of different cultures develop unique mathematical techniques, methods, and explanations that allow for an alternative understanding and transformation of societal norms. The theoretical basis of ethnomathematics offers a valid alternative to traditional studies of history, philosophy, cognition, and pedagogical aspects of mathematics.
Critical Questions in STEM Education
This volume is divided into three sections: the first one describes the nature of the component disciplines of STEM. The next section presents work from leaders representing all STEM disciplines and deals with aspects such as K-12 and post-secondary education. The last section draws conclusions regarding the natures of the disciplines, challenges and advantages of STEM education in terms of theoretical and practical implications. The two final chapters compile arguments from the research chapters, describing themes in research results, and making recommendations for best STEM education practice, and examining areas for future research in STEM education.
Critical practices in architecture : The unexamined
Embraces the idea that in today's complex world, multiple, emerging perspectives are critical to the design fields, the environment, and society. It also brings authors into conversation to focus on the built environment from the perspective of critical practice.
Cours doptique : Simulations et exercices résolus avec Maple, Matlab, Mathematica, Mathcad = Optics course: Simulations and exercises solved with Maple, Matlab, Mathematica, Mathcad
Intended for students at the L and M levels of the university as well as for engineers wishing to study certain subjects in greater depth. It covers all the themes of a traditional optics course, from geometric optics to holography, interference, diffraction, coherence and the use of the Fourier transform for spectroscopy. The presentation is developed from mathematical models deriving from typical situations and fundamental examples which are presented in the form of computer programs ready to be implemented. These programs are also available on the CD accompanying the book, for each of the following scientific programming environments: Matlab, Maple, Mathematica and Mathcad. Thus, the reader will be able to modify the parameters of the examples proposed to adapt them to new situations.
Control of Uncertain Systems : Modelling, Approximation, and Design; A Workshop on the Occasion of Keith Glover's 60th Birthday
This Festschrift contains a collection of articles by friends, co-authors, colleagues, and former Ph.D. students of Keith Glover, Professor of Engineering at the University of Cambridge, on the occasion of his sixtieth birthday. Professor Glover's scientific work spans a wide variety of topics, the main themes being system identification, model reduction and approximation, robust controller synthesis, and control of aircraft and engines. The articles in this volume are a tribute to Professor Glover's seminal work in these areas.
Contemporary Sociological Theory : An Integrated Multi-Level Approach
This book covers the major theoretical orientations that have been influential in American sociology since the mid-twentieth century. These include symbolic interaction, phenomenological sociology and ethnomethodology, social exchange and rational choice theories, sociology of emotions, functionalism and neofunctionalism, conflict and critical theory, selected feminist theories, structuration theory, systems theory, sociobiology, selected sociology of culture perspectives, and major themes from postmodern orientations.
Contemporary Issues in Luxury Brand Management
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups.
Contemporary Cryptology
The aim of this text is to treat selected topics of the subject of contemporary cryptology, structured in five quite independent but related themes: Efficient distributed computation modulo a shared secret / Multiparty computation / Foundations of modern cryptography / Provable security for public key schemes / Efficient and secure public-key cryptosystems.
Constituents of Modern System-safety Thinking
Constituents of Modern System-safety Thinking contains the invited papers presented at the Thirteenth annual Safety-critical Systems Symposium, held at Southampton, UK in February 2005. The papers included in this volume bring together topics that are of the utmost importance in current safety thinking. The core of modern safety thinking and practice is a risk-based approach, and, this is not only a common thread running throughout the papers, but is also explored in two of them. Other themes considered include the safety case, safety assessment, accident investigation, and the commonality between the processes and techniques employed in safety and security engineering. Papers contain extensive industrial experience as well as recent academic research and are presented under the headings: Independent Safety Assessment, Safety and Security, Accident Investigation, Risk and its Tolerability, Achieving and Arguing the Safety of Modular Systems, and Technologies for Dependability.
Computer Simulations of Liquid Crystals and Polymers ; Proceedings of the NATO Advanced Research Workshop on Computational Methods for Polymers and Liquid Crystalline Polymers, Erice, Italy. 16-22 July 2003
Liquid crystals, polymers and polymer liquid crystals are soft condensed matter systems of major technological and scientific interest. An understanding of the macroscopic properties of these complex systems and of their many and interesting peculiarities at the molecular level can nowadays only be attained using computer simulations and statistical mechanical theories. Both in the Liquid Crystal and Polymer fields a considerable amount of simulation work has been done in the last few years with various classes of models at different special resolutions, ranging from atomistic to molecular and coarse-grained lattice models. Each of the two fields has developed its own set of tools and specialized procedures and the book aims to provide a state of the art review of the computer simulation studies of polymers and liquid crystals. This is of great importance in view of a potential cross-fertilization between these connected areas which is particularly apparent for a number of experimental systems like, e.g. polymer liquid crystals and anisotropic gels where the different fields necessarily merge. An effort has been made to assess the possibilities of a coherent description of the themes that have developed independently, and to compare and extend the theoretical and computational techniques put forward in the different areas.
Computational Noncommutative Algebra and Applications
The fusion of algebra, analysis and geometry, and their application to real world problems, have been dominant themes underlying mathematics for over the years. This book features topics such as: signal and image processing in remote sensing, computer vision, medical image processing, biological signal processing, geometric algebras, and more.
Computational Mind : A Complex Dynamics Perspective
Computational Mind: A Complex Dynamics Perspective is a graduate–level monographic textbook in the field of Computational Intelligence. It presents a modern dynamical theory of the computational mind, combining cognitive psychology, artificial and computational intelligence, and chaos theory with quantum consciousness and computation. The book introduces to human and computational mind, comparing and contrasting main themes of cognitive psychology, artificial and computational intelligence. It presents brain/mind dynamics from the chaos theory perspective, including sections on chaos in human EEG, basics of nonlinear dynamics and chaos, techniques of chaos control, synchronization in chaotic systems and complexity in humanoid robots. This book presents modern theory of quantum computational mind, including sections on Dirac–Feynman quantum dynamics, quantum consciousness, and quantum computation using Josephson junctions. The book is designed as a one–semester course for computer scientists, engineers, physicists and applied mathematicians, both in industry and academia. It includes a strong bibliography on the subject and detailed index.
Combined Scintigraphic and Radiographic Diagnosis of Bone and Joint Diseases
In addition to the bone and joint diseases described in the two earlier editions, this book encompasses novel applications of pinhole scanning to the diagnosis of a broader spectrum of skeletal disorders. It has been considerably expanded to discuss five new themes and is complemented by the addition of some 90 recently acquired cases
Combinatorial Algebraic Topology
Combinatorial algebraic topology is a fascinating and dynamic field at the crossroads of algebraic topology and discrete mathematics. This volume is the first comprehensive treatment of the subject in book form. The first part of the book constitutes a swift walk through the main tools of algebraic topology, including Stiefel-Whitney characteristic classes, which are needed for the later parts. Readers - graduate students and working mathematicians alike - will probably find particularly useful the second part, which contains an in-depth discussion of the major research techniques of combinatorial algebraic topology. Our presentation of standard topics is quite different from that of existing texts. In addition, several new themes, such as spectral sequences, are included.
Collaborating against child abuse : Exploring the Nordic Barnahus model
This edited collection explores the background and implementation of the Nordic Barnahus (or 'Children's House') model – recognised as one of the most important reforms related to children who are the victims of crime in the Nordic region. This book discusses both its potential to affect change and the challenges facing it. The model was introduced as a response to a growing recognition of the need for more integrated and child-centred services for children exposed to violence and sexual abuse. In the Barnahus structure, different professions work together to ensure that victimized children receive help and treatment and that their legal rights are met. This original study is organised into four broad themes: child-friendliness, support and treatment; the forensic child investigative interview; children’s rights perspectives; and interagency collaboration and professional autonomy.
Cold War Civil Defence in Western Europe : Sociotechnical Imaginaries of Survival and Preparedness
This edited collection brings together established and new perspectives on Cold War civil defence in Western Europe within a common analytical framework that also facilitates comparative and transnational dimensions. The current interest in creating disaster-resilient societies demands new histories of civil defence. Historical contextualization is essential in order to understand what is at stake in preparing, devising, and implementing forms of preparedness, protection, and security that are specifically targeted at societies and citizens. Applying the concept of sociotechnical imaginaries to civil defence history, the chapters of this volume cover a range of new themes, from technology and materiality to media, memory, and everyday experience.
