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International Direct Marketing : Principles, Best Practices, Marketing Facts
This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.
International Competitiveness in Africa : Policy Implications in the Sub-Saharan Region
The effects of international trade and foreign direct investment on developing economies have always been controversial. With the unstoppable spread of globalization and the supremacy of "open" policies over "closed" ones, the debate between "participating" and "not participating" in the world economy has been superseded by discussions on the best policy measures for expanding participation and enhancing the accrued welfare gains. Policies to strengthen international competitiveness are almost unanimously considered important means towards those ends. This book examines two policies frequently used to enhance international competitiveness in Sub-Saharan African economies: exchange rate policy and productivity-related policy.
International Company Taxation in the Era of Information and Communication Technologies : Issues and Options for Reform
As a result of the progress in information and communication technologies (ICT) economic activities have become less dependent on time and place. This is leading to manifold changes in economic structures. Consequently, the question is whether and to what extent the existing rules of international company taxation are still applicable in an appropriate way.Anne Schäfer analyses the current issues of international company taxation with regard to the economic changes induced by the use of ICT and provides reform approaches for international company taxation which cover the whole system of international taxation.
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management.
International Advertising and Communication : Current Insights and Empirical Findings
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field.
Internal Research & Development Markets
In times of global markets, increasing competition and short product life cycles the effective and efficient management of industrial research and development (R&D) activities is of central importance for companies as well as for the whole economy. Traditionally the resources for R&D projects are allocated via planning- and budgeting procedures, evaluation methods and hierarchical decision-committees. This book presents resource allocation via internal markets as an alternative to such hierarchical decision procedures.
Internal Audit Handbook : Management with the SAP®-Audit Roadmap
The "Internal Audit Handbook" is a comprehensive, up-to-date presentation of the tasks and challenges facing internal audit. The handbook is based on the audit work of SAP®'s global internal audit department, which obtained the highest score available, "Generally Conforms," during a quality assessment review performed by the Institute of Internal Auditors. It presents the Audit Roadmap, the process model of internal auditing developed at SAP®, describing all stages of an audit. The in-depth description provides information on issues such as the identification of audit fields, the annual audit planning, the organization and execution of audits as well as reporting and follow-up. The handbook also discusses management-related subjects, e.g. the organizational structure of an internal audit department.
Inter-Municipal Cooperation in Europe
This book presents an overview of inter-municipal cooperation in eight European countries. Each country study sketches its attendant forms, their institutional design, the tasks and competencies attributed to joint authorities of municipalities and the way inter-municipal cooperation operates in practice. Both performance and democratic aspects of cooperation are recurring topics. The last chapter of the book presents a comparative analysis and reflects on the future of inter-municipal cooperation.
Interdisciplinary Aspects of Information Systems Studies ; The Italian Association for Information Systems
Chapters of this book offer a careful selection of the best contributions to the Italian Association for Information Systems (ItAIS) Annual Conference, that took place in Venice, San Servolo Island, in October 2007. The main goal of this book is to disseminate academic knowledge, both theoretical and pragmatic, in the information systems community. Recognizing the relevance of many different disciplines, the book takes an interdisciplinary approach to the subject of information systems, thus providing a comprehensive and current coverage of this important area.
Intelligent Organizations : Powerful Models for Systemic Management
This innovative book opens a path to overcoming the crisis of management in the face of complexity. The systems approach on which this work is grounded enables the development of the new kind of intelligent organizations so urgently needed. Powerful models, grounded in organizational cybernetics and system dynamics
Intelligent decision support : Current challenges and approaches
This anthology contains contributions addressing current challenges and approaches of intelligent decision support in organizations. The main foci are on: - quantitative decision problems in transportation, production, finance and marketing - business process optimization and information systems design - special problems of intelligent decision support which have their source in areas such as human resources management, information management and economic theory.
Intellectual Property Management in R&D Collaborations : The Case of the Service Industry Sector
This book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an intellectual property lead within research and development (R&D) collaborations. … He compiled a typology for managing intellectual property in R&D collaborations.The findings of the book are based on a series of interviews with companies in a variety of industries and regions, as well as on a detailed examination of the service companies IBM, SAP, Swisscom and SwissRe.
Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Integration, Growth, and Cohesion in an Enlarged European Union
This book’s thirteen contributions bring together the results of recent research on determinants of regional specialization, growth, and convergence in the context of European integration. They offer fresh theoretical and empirical evidence on patterns of regional production structures, specialization, regional disparities, convergence and divergence processes, and evaluation of cohesion policies on both current and future European Union (EU) member states in the context of increased integration. These subjects are addressed in both individual and cross-country analysis using innovative methodologies. They examine structural changes and economic performance differentials across regions and countries in an enlarged EU as well as on evaluating existing policies aimed at reducing economic imbalances.
Integration in Asia and Europe : Historical Dynamics, Political Issues, and Economic Perspectives
This book critically analyses the economic and institutional changes in both Europe and Asia. There is considerable potential for instability, but one also finds regional growth opportunities. Comparative policy analysis and evaluation of various cooperation strategies are presented. Emphasis is on banking, financial market dynamics, ICT, and macroeconomic policies as well as trade, energy, and environmental issues.
Integrated Market and Credit Portfolio Models : Risk Measurement and Computational Aspects
Due to their business activities, banks are exposed to many different risk types. Aggregating various risk exposures to a comprehensive risk position is an important but up-to-date not satisfactorily solved task. This shortfall goes back to conceptual problems of constructing an appropriate risk model and to the computational burden of determining a loss distribution that comprises all relevant risk types. Peter Grundke deals with both problems. On the one hand, he extends a standard credit portfolio model by correlated interest rate and credit spread risk. The analysis shows that the economic capital needed as a buffer to absorb unexpected losses in a portfolio can be severely underestimated when relevant market risk factors are neglected. On the other hand, computational aspects are addressed.
Integrated Information Management : Applying Successful Industrial Concepts in IT
After years of apparent dormancy, once again companies are paying more att- tion to information management. IT departments and CIOs are confronted with a number of new challenges, which force them to reconsider past information m- agement strategies and solutions. Recently cited as positive trends in IT are only those developments concerning stronger customer service and process orientation or pertaining to new forms of IT governance.
Integrated Capacity and Price Control in Revenue Management : A Fuzzy System Approach
Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.
Insurance intermediation : An economic analysis of the information services market
Insurance intermediaries can help consumers to economize on information and transaction costs in insurance markets. However, competing intermediaries provide heterogeneous information services, which are difficult to assess by incompletely informed consumers. Conduct and performance in the market for insurance information services are analyzed by applying search theoretical and industrial organization approaches. Based on a sample of 927 insurance intermediaries, the factors that affect the quality of the information services provided by them are studied empirically. The results obtained support the main hypotheses derived from industrial organization theories as to the poor working of quality competition under incomplete and asymmetric information on the side of consumers.
Institutions, Sustainability, and Natural Resources : Institutions for Sustainable Forest Management
A new economic theory, rather than a new public policy based on old theory, is needed to guide humanity toward sustainability. Institutions are a critical dimension of sustainability and sustainable forest management, and economic analysis of institutional dimension requires an inclusionist rather than an exclusionist approach. This book provides a systematic critique of neoclassical economic approaches and their limitations with respect to sustainability. Leading institutional economists discuss theoretical perspectives about appropriate institutions for sustainable forest management, markets for environmental services, deforestation and specialization, and some country experiences about Kyoto Protocol, international trade, biodiversity conservation, and sustainable forest management in general. The book includes the ideas from old as well as new institutional economics and discusses the main features of Post-Newtonian economics.This book follows a companion book, Economics, Sustainability, and Natural Resources: Economics of Sustainable Forest Management, volume 1 of the series.
