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Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Misbehaving Proteins : Protein (Mis)Folding, Aggregation, and Stability
Misfoldedaggregatedproteinoncewasconsideredasinterestingasyesterday’strash—a bothersome by-product of important and productive activities, to be disposed of and forgotten as quickly as possible. Yesterday’s trash has become today’s focus of cons- erable scienti?c interest for at least two reasons: (1) protein aggregates are at the core of a number of chronic degenerative diseases such as Alzheimer’s disease, and (2) - gregation poses signi?cant obstacles to the manufacture of safe, ef?cacious, and stable protein products. As interest in protein misfolding, aggregation, and stability has soared beyond the core group of traditional protein-folding scientists, and as substantial scienti?c progress in understanding and controlling protein misfolding has been achieved, the need to summarize the state of the art became manifest. Although there are many excellent texts and edited collections on protein structure and folding, these volumes tend to relegate protein misfolding and aggregation to a minor role. Review articles and books focused on the biological role of protein aggregates in diseases have been published recently.
Mining Sequential Patterns from Large Data Sets
To meet the different needs of various applications, several models of sequential patterns have been proposed. This volume not only studies the mathematical definitions and application domains of these models, but also the algorithms on how to effectively and efficiently find these patterns. Mining Sequential Patterns from Large Data Sets provides a set of tools for analyzing and understanding the nature of various sequences by identifying the specific model(s) of sequential patterns that are most suitable. This book provides an efficient algorithm for mining these patterns.
Mining Equipment Reliability, Maintainability, and Safety
From its origins in the malachite mines of ancient Egypt, mining has grown to become a global industry which employs many hundreds of thousands of people. Today, the mining industry makes use of various types of complex and sophisticated equipment, for which reliability, maintainability and safety has become an important issue. Mining Equipment Reliability, Maintainability, and Safety is the first book to cover these three topics in a single volume.
Mining Complex Data ; ECML/PKDD 2007 Third International Workshop, MCD 2007, Warsaw, Poland, September 17-21, 2007, Revised Selected Papers
This book constitutes the refereed proceedings of the Third International Workshop on Mining Complex Data, MCD 2007, held in Warsaw, Poland, in September 2007, co-located with ECML and PKDD 2007.The 20 revised full papers presented were carefully reviewed and selected; they present original results on knowledge discovery from complex data. In contrast to the typical tabular data, complex data can consist of heterogenous data types, can come from different sources, or live in high dimensional spaces. All these specificities call for new data mining strategies.
Minimally Invasive Tumor Therapies
In the age of the World Wide Web, informed patients continue to surprise oncologists with detailed questions about popular tumor therapies. Although minimally invasive tumor therapies (MITT) have become daily clinical practice for palliative treatment of liver tumors, the acceptance of these palliative modalities still varies enormously. In addition, promising results have been published for in situ ablation of lung metastases, bone tumors, and renal cell carcinoma. This book gives an up-to-date overview of the popular techniques and clinical results of MITT, with a clarification of the actual indications including the size, tumor entities, and clinical benefits. Moreover, the book focuses on the prospectives and limitations of imaging methods - ultrasound, computed tomography, and magnetic resonance imaging - used for MITT.
Minimally invasive glaucoma surgery
This book covers all aspects of minimally invasive glaucoma surgery (MIGS) and provides detailed information on each MIGS device, including its mechanism of action; patient selection; implantation techniques; post-operative management; and a review of the existing literature. Step-by-step descriptions are provided for the surgical technique used in implanting each MIGS device, accompanied by clear photographs of each surgical stage. Other areas covered include intra-operative gonioscopy (with tips on optimising the view of the anterior chamber angle) and the management of the intra-operative and post-operative complications. Essential information on the anatomy and physiology of the different aqueous outflow pathways is also included.
Minimally invasive dental implant surgery
Presents a new clinical text and atlas focused on cutting edge and rapidly developing, minimally invasive treatment modalities and their applications to implant dentistry. Centered on progress in imaging, instrumentation, biomaterials and techniques, this book discusses both the “how to” as well as the “why” behind the concept of minimally invasive applications in implant surgery.
Minimally Invasive Bariatric Surgery
This book covers the full spectrum of laparoscopic weight loss surgery and the pathophysiology of obesity. The chapter authors, all currently operating experts in the field, cover the essentials of establishing a bariatric surgery program, including equipment needs, guidelines for training, and patient selection. The operative chapters discuss in full detail the surgical techniques and outcomes, including laparoscopic VGB, laparoscopic adjustable gastric banding, laparoscopic Roux-en-Y, and laparoscopic malabsorption procedures. The text also tackles post-operative issues, such as complications, reoperation, plastic surgery after weight loss, nutritional issues, and pregnancy following obesity surgery.
Minimally Invasive Approaches in Endodontic Practice
This book describes the latest minimally invasive approaches in endodontics and explains the principles that guide them. The advantages and limitations of these approaches are critically analyzed with the intention of defining new endodontic gold standards.
Minimal English for a Global World : Improved Communication Using Fewer Words
This book introduces a new tool for improving communication and promoting clearer thinking in a world where the use of Global English can create numerous comprehension and communication issues. Based on research findings from cross-linguistic semantics, it contains essays and studies by leading experts exploring the value and application of ‘Minimal English’ in various fields, including ethics, health, human rights discourse, education and international relations.
Minerals as Advanced Materials I
This book represents a collection of papers presented at the 1st International workshop ‘Minerals as Advanced Materials I’ . The basic idea of the workshop was to identify minerals and mineral objects that have or potentially have unique physical, chemical and structural properties that are of interest from the viewpoint of applied mineralogy and material science.
Mindful Universe : Quantum Mechanics and the Participating Observer
This book is a bold and original attack on the problem of consciousness and free will based on the openings provided by the laws of quantum mechanics. This is a serious and interesting attack on a truly fundamental problem.
MIMO Signals and Systems
The book provide a basic understanding of the fundamentals, implementation, and of MIMO techniques. For easier comprehension, these applications techniques, in conjunction with several "classic" algorithms, are illustrated by means of numerous worked examples.
Mild Stress and Healthy Aging : Applying hormesis in aging research and interventions
Stress is a double edged sword. Whereas chronic stress has well known harmful effects, recent research shows that intermittent exposure of cells and organisms to mild stress can improve various biological parameters, including severe stress tolerance, health span and longevity. Mild stress-induced hormesis is potentially a powerful tool in gerontological research and interventions. This book brings together some of the world leaders in this area of research who present a critical analysis of the ongoing research with respect to the effects and mechanisms of action of various types of mild stress, such as irradiation, heat, physical exercise, hypergravity, pro-oxidants and nutritional components, on a variety of biological systems ranging from fruitflies to human cells and bodies. Their separate chapters and a final collective chapter open up a whole new world of possibilities for future research in aging, successful aging, and health span extension.
Migration, urbanity and cosmopolitanism in a globalized world
This book draws a theoretically productive triangle between urban studies, theories of cosmopolitanism, and migration studies in a global context. It provides a unique, encompassing and situated view on the various relations between cosmopolitanism and urbanity in the contemporary world.
Migration to and from Welfare States : Lived Experiences of the Welfare–Migration Nexus in a Globalised World
This book explores the role of family, public, market and third sector welfare provision for individual and households’ decisions regarding geographical mobility. It challenges the state-centred approach in research on welfare and migration by emphasising migrants’ own reflections and experiences.
Migration of organisms : Climate. geography. ecology
The editor presents a suitable collection of topics, to achieve the goal of this book, which is explaining the migration of organisms through many examples of different groups of marine and non-marine organisms, ranging from micro-invertebrates to large vertebrates (mammals), and focusing on several aspects that are not collected together.
Migration and Social Protection in Europe and Beyond ; Vol.3 : A Focus on Non-EU Sending States
This third and last volume in the series takes the perspective of non-EU countries on immigrant social protection. By focusing on 12 of the largest sending countries to the EU, the book tackles the issue of the multiple areas of sending state intervention towards migrant populations.
Migration and Social Protection in Europe and Beyond ; Vol.2 : Comparing Consular Services and Diaspora Policies
This second book in a series of three volumes examines the repertoire of policies and programmes led by EU Member States to engage with their nationals residing abroad.
