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AI in marketing, sales and service : How marketers without a data science degree can use AI, big data and bots
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way.
Agrobacterium : From Biology to Biotechnology
Agrobacterium’ is a comprehensive book on Agrobacterium research, including its history, application, basic biology discoveries, and effects on human society. Although the book largely focuses on providing a detailed review of virtually all molecular events of the genetic transformation process, it also provides coverage of ethical and legal issues relevant to the use of Agrobacterium as a "genetic transformation machine". The result is an all-inclusive text which readers—including scientists and students involved in plant genetic engineering—will find useful as a reference source for all major aspects of the Agrobacterium-mediated genetic transformation of plant and non-plant organisms.
Agricultural Implications of the Fukushima Nuclear Accident (III)
Reports on studies undertaken at contaminated sites such as farmland, forests, and marine and freshwater environments, with a particular focus on livestock, wild plants and mushrooms, crops, and marine products in those environments. It also provides additional data collected in the subsequent years to show how the radioactivity levels in agricultural products and their growing environments have changed with time and the route by which radioactive materials entered agricultural products as well as their movement between different components (e.g., soil, water, and trees) within an environmental system (e.g., forests). The book covers various topics, including radioactivity testing of food products; decontamination trials for rice and livestock production; the state of contamination in, trees, mushrooms, and timber; the dynamics of radioactivity distribution in paddy fields and upland forests; damage incurred by the forestry and fishery industries; and the change in consumers’ attitudes. Chapter 19 introduces a real-time radioisotope imaging system, a pioneering technique to visualize the movement of cesium in soil and in plants.
Aggregation functions : A guide for practitioners
Aggregation of information is of primary importance in the construction of knowledge based systems in various domains, ranging from medicine, economics, and engineering to decision-making processes, artificial intelligence, robotics, and machine learning. This book gives a broad introduction into the topic of aggregation functions, and provides a concise account of the properties and the main classes of such functions, including classical means, medians, ordered weighted averaging functions, Choquet and Sugeno integrals, triangular norms, conorms and copulas, uninorms, nullnorms, and symmetric sums. It also presents some state-of-the-art techniques, many graphical illustrations and new interpolatory aggregation functions. A particular attention is paid to identification and construction of aggregation functions from application specific requirements and empirical data. This book provides scientists, IT specialists and system architects with a self-contained easy-to-use guide, as well as examples of computer code and a software package. It will facilitate construction of decision support, expert, recommender, control and many other intelligent systems.
Agent-mediated electronic commerce VI ; Theories for and engineering of distributed mechanisms and systems, AAMAS 2004 Workshop, Amec 2004, New York, NY, USA, July 19, 2004, revised selected papers
The design of intelligent trading agents, mechanisms, and systems has receivedgrowing atttention in the agents and multiagent systems communities in aneffort to address the increasing costs of search, transaction, and coordinationwhich follows from the increasing number of Internet-enabled distibuted elec-tronic markets. Furthermore, new technologies and supporting business modelsare resulting in a growing volume of open and horizontally integrated markets fortrading of an increasingly diverse set of goods and services. However, growth oftechnologies for such markets requires innovative solutions to a diverse set of ex-isting and novel technical problems which we are only beginning to understand.Specifically, distributed markets present not only traditional
Agent-mediated electronic commerce : automated negotiation and strategy design for electronic markets : AAMAS 2006 workshop, TADA/AMEC 2006, Hakodate, Japan, May 9, 2006 : selected and revised papers
The design and an alysis of trading agents and electronic trading systems in which they are deployed involve finding solutions to a diverse set of problems, invo- ing individual behaviors, interaction, and collective behavior in the context of trade. A wide variety of trading scenarios and systems, and agent approaches to these, have been studied in recent years. The AMEC series of wo- shops presents interdisciplinary researchon both theoretical and practical issues of agent-mediated electronic commerce ranging from the design of electronic marketplaces and e?cient protocols to behavioral aspects of agents operating in suchenvironments.
Agent-mediated electronic commerce : Designing trading agents and mechanisms ; AAMAS 2005 Workshop, AMEC 2005, Utrecht, Netherlands, July 25, 2005, and IJCAI 2005 Workshop, TADA 2005, Edinburgh, UK, August 1, 2005, Selected and Revised Papers
This book constitutes the thoroughly refereed post-proceedings of the 7th International Workshop on Agent-Mediated Electronic Commerce, AMEC VII 2005, held in Utrecht, Netherlands in July 2005, as part of AAMAS 2005, and the third Workshop on Trading Agent Design and Analysis, TADA 2005, held in Edinburgh, UK in August 2005, in the course of the IJCAI 2005 conference meetings. The seven revised full AMEC 2005 papers presented were carefully selected.
Affirmative aesthetics and wilful women : Gender, space and wobility in contemporary cinema
Adopts a fluid approach to space designed to accommodate wilful, affirmative, and imaginative perspectives of gender on screen.
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Adverse Food Reaction
Adverse food reaction is a broad term indicating a link between an ingestion of a food and an abnormal response. Adverse reactions to foods, aside from those considered toxic, are caused by a particular individual intolerance towards commonly tolerated foods. Intolerance derived from an immunological mechanism is referred to as Food Allergy, the non-immunological form is called Food Intolerance. IgE-mediated food allergy is the most common and dangerous type of adverse food reaction. It is initiated by an impairment of normal Oral Tolerance to food in predisposed individuals (atopic). Food allergy produces respiratory, gastrointestinal, cutaneous and cardiovascular symptoms but often generalized, life-threatening symptoms manifest at a rapid rate-anaphylactic shock.
Advances of Computational Intelligence in Industrial Systems
Advances of Computational Intelligence in Industrial Systems reports the exploration of CI frontiers with an emphasis on a broad spectrum of real-world applications. Section I – Theory and Foundation presents some of the latest developments in CI.
Advances in XML information retrieval and Evaluation ; 4th International workshop of the initiative for the evaluation of XML retrieval, INEX 2005, Dagstuhl Castle, Germany, November 28-30, 2005. Revised and Selected Papers
Content-oriented XML retrieval has been receiving increasing interest due to the widespread use of eXtensible Markup Language (XML), which is becoming a standard document format on the Web, in digital libraries,and publishing. By exploiting the enriched source of syntactic and semantic information that XML markup provides, XML information retrieval (IR) systems aim to implement a more focused retrieval strategy and return document components, so-called XML elements – instead of complete documents – in response to a user query. This focused retrieval approach is of particular bene?t for collections containing long documents or documents covering a wide variety of topics (e.g., books, user manuals, legal documents, etc.), where users’ e?ort to locate relevant content can be reduced by directing them to the most relevant parts of the documents.
Advances in XML information retrieval ; 3rd International workshop of the Initiative for the evaluation of XML retrieval, INEX 2004, Dagstuhl Castle, Germany, December 6-8, 2004
The ultimate goal of many information access systems (e.g., digital libraries, the Web, intranets) is to provide the right content to their end-users. This content is increasingly a mixture of text, multimedia, and metadata, and is formatted according to the adopted –W3C standard for information repositories, the so-called eXtensible Markup L- guage (XML). Whereas many of today’s information access systems still treat do- ments as single large (text) blocks, XML offers the opportunity to exploit the internal structure of documents in order to allow for more precise access thus providing more specific answers to user requests. Providing effective access to XML-based content is therefore a key issue for the success of these systems. The aim of the INEX campaign (Initiative for the Evaluation of XML Retrieval), which was set up at the beginning of 2002, is to establish infrastructures, XML test suites, and appropriate measurements for evaluating the performance of information retrieval systems that aim at giving effective access to XML content. More precisely, the goal of the INEX initiative is to provide means, in the form of a large XML test collection and appropriate scoring methods, for the evaluation of content-oriented XML retrieval systems.
Advances in web-age information management ; 2nd International Conference, WAIM 2001, Xi'an, China, July 9-11, 2001. Proceedings
This book constitutes the refereed proceedings of the Second International Conference on Web-Age Information Management, WAIM 2001, held in Xi'an, China, in July 2001.The 21 revised full papers and 12 short papers presented together with 4 research experience papers were carefully reviewed and selected for inclusion in the proceedings. The papers are organized in topical sections on multimedia databases and high-dimensional indexing, information retrieval and text indexing, data mining, semistructured data management, data warehousing and federated databases, Web information management and e-commerce, spatio-temporal and high-dimensional information management, data mining and constraint management, data integration and filtering, and workflow and adaptive systems.
Advances in Web Intelligence and Data Mining
The new Web-related research directions include intelligent methods usually associated with the fields of computational intelligence, soft computing, and data mining. This book presents state-of-the-art developments in the area of computationally intelligent methods applied to various aspects and ways of Web exploration and Web mining. Some novel data mining algorithms that can lead to more effective and intelligent Web-based systems are also described. Scientists, engineers, and research students are expected to find many inspiring ideas in this volume.
Advances in web based learningng - ICWL 2008 ; 7th International conference, Jinhua, China, August 20-22, 2008. Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Web-Based Learning, ICWL 2008, held in Jinhua, China, in August 2008.
Advances in web based learning - ICWL 2007 ; 6th International conference Edinburgh, UK, August 15-17, 2007 Revised Papers
This book contributes the thoroughly refereed post-conference proceedings of the 6th International Conference on Web-Based Learning, ICWL 2007, held in Edinburgh, UK, in August 2007.
Advances in Visual Information Systems ; 9th International Conference, VISUAL 2007 Shanghai, China, June 28-29, 2007 Revised Selected Papers
The visual information systems paradigm continues to evolve, and the unrelenting exponential growth in the amount of digital visual data underlines the escalating importance of how such data are effectively managed and deployed.It covered image and video retrieval, visual biometrics, intelligent visual information processing, visual data mining, ubiquitous and mobile visual information systems, visual semantics, 2D/3D graphical visual data retrieval and applications of visual information systems.
Advances in the Geological Storage of Carbon Dioxide : International Approaches to Reduce Anthropogenic Greenhouse Gas Emissions
As is now generally accepted mankind’s burning of fossil fuels has resulted in the mass transfer of greenhouse gases to the atmosphere, a modification of the delicately-balanced global carbon cycle, and a measurable change in world-wide temperatures and climate. Although not the most powerful greenhouse gas, carbon dioxide (CO) drives climate 2 change due to the enormous volumes of this gas pumped into the atmosphere every day. Produced in almost equal parts by the transportation, industrial and energy-generating sectors, atmospheric CO concentrations have 2 increased by about 50% over the last 300 years, and according to some sources are predicted to increase by up to 200% over pre-industrial levels during the next 100 years. If we are to reverse this trend, in order to prevent significant environmental change in the future, action must be taken immediately.
Advances in semantic media adaptation and personalization
Realizing the growing importance of semantic adaptation and personalization of media, the editors of this book brought together leading researchers and practitioners of the field to discuss the state-of-the-art, and explore emerging exciting developments. This volume comprises extended versions of selected papers presented at the 1st International Workshop on Semantic Media Adaptation and Personalization (SMAP 2006).
