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Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Advancing the Science of Cancer in Latinos
This book gives an overview of the sessions, panel discussions, and outcomes of the Advancing the Science of Cancer in Latinos conference, held in February 2018 in San Antonio, Texas, USA, and hosted by the Mays Cancer Center and the Institute for Health Promotion Research at UT Health San Antonio.
Advancing Human Assessment : The Methodological, Psychological and Policy Contributions of ETS
Describes the extensive contributions made toward the advancement of human assessment by scientists from one of the world’s leading research institutions, Educational Testing Service. The book’s four major sections detail research and development in measurement and statistics, education policy analysis and evaluation, scientific psychology, and validity. Many of the developments presented have become de-facto standards in educational and psychological measurement, including in item response theory (IRT), linking and equating, differential item functioning (DIF), and educational surveys like the National Assessment of Educational Progress (NAEP), the Programme of international Student Assessment (PISA), the Progress of International Reading Literacy Study (PIRLS) and the Trends in Mathematics and Science Study (TIMSS). In addition to its comprehensive coverage of contributions to the theory and methodology of educational and psychological measurement and statistics,
Advancing Energy Policy : Lessons on the integration of Social Sciences and Humanities
Advocates for the Social Sciences and Humanities to be more involved in energy policymaking. It forms part of the European platform for energy-related Social Sciences and Humanities’ activities, and works on the premise that crossing disciplines is essential. All of its contributions are highly interdisciplinary, with each chapter grounded in at least three different Social Sciences and Humanities disciplines. These varying perspectives come together to cover an array of issues relevant to the energy transition, including: energy poverty, justice, political ecology, governance, behaviours, imaginaries, systems approaches, modelling, as well as the particular challenges faced by interdisciplinary work. As a whole, the book presents new ideas for future energy policy, particularly at the European level. It is a valuable resource for energy researchers interested in interdisciplinary and society-relevant perspectives. Those working outside the Social Sciences and Humanities will find this book an accessible way of learning more about how these subjects can constructively contribute to energy policy.
Advancing Computational Intelligence Techniques for Security Systems Design
Security systems have become an integral part of the building and large complex setups, and intervention of the computational intelligence (CI) paradigm plays an important role in security system architecture. This book covers both theoretical contributions and practical applications in security system design by applying the Internet of Things (IoT) and CI. It further explains the application of IoT in the design of modern security systems and how IoT blended with computational intel- ligence can make any security system improved and realizable. Focuses on the computational intelligence techniques of security system design / Covers applications and algorithms of discussed computational intelligence techniques / Includes convergence-based and enterprise integrated security systems with their applications / Explains emerging laws, policies, and tools affecting the landscape of cyber security / Discusses application of sensors toward the design of security systems
Advances on mechanics, design engineering and manufacturing III ; Proceedings of the international joint conference on mechanics, design engineering & advanced manufacturing, JCM 2020, June 2-4, 2020
This open access book gathers contributions presented at the International Joint Conference on Mechanics, Design Engineering and Advanced Manufacturing (JCM 2020), held as a web conference on June 2–4, 2020.
Advances in XML information retrieval and Evaluation ; 4th International workshop of the initiative for the evaluation of XML retrieval, INEX 2005, Dagstuhl Castle, Germany, November 28-30, 2005. Revised and Selected Papers
Content-oriented XML retrieval has been receiving increasing interest due to the widespread use of eXtensible Markup Language (XML), which is becoming a standard document format on the Web, in digital libraries,and publishing. By exploiting the enriched source of syntactic and semantic information that XML markup provides, XML information retrieval (IR) systems aim to implement a more focused retrieval strategy and return document components, so-called XML elements – instead of complete documents – in response to a user query. This focused retrieval approach is of particular bene?t for collections containing long documents or documents covering a wide variety of topics (e.g., books, user manuals, legal documents, etc.), where users’ e?ort to locate relevant content can be reduced by directing them to the most relevant parts of the documents.
Advances in wheat genetics : From genome to field : Proceedings of the 12th International wheat genetics symposium
Provides a comprehensive review of the forefront of wheat research, across various important topics such as germplasm and genetic diversity, cytogenetics and allopolyploid evolution, genome sequencing, structural and functional genomics, gene function and molecular biology, biotic stress, abiotic stress, grain quality, and classical and molecular breeding. Following an introduction, 9 parts of the book are dedicated to each of these topics. A final, 11th part entitled “Toward Sustainable Wheat Production” contains 7 excellent papers that were presented in the 12th IWGS Special Session supported by the OECD.
Advances in web-based learning - ICWL 2005 ; 4th international conference, Hong Kong, China, July 31 - August 3, 2005, proceedings
With the rapid development of Web-based learning, a new set of learning - vironments including virtual classrooms, virtual laboratories and virtual universities are being developed. These new learning environments, however, also introduce new problems that need to be addressed. On the technical side, there is a need for the deployment of effective technologies on Web-based education. On the learning side, the cyber mode of learning is very different from tra- tional classroom-based learning. On the management side, the establishment of a cyber university imposes very different requirements for the set up. ICWL 2005, the 4th International Conference on Web-Based Learning, was held in Hong Kong, China from July 31 to August 3, 2005, as a continued - tempt to address many of the above-mentioned issues. Following the great success of ICWL
Advances in web-age information management ; Vol. 4016 : 7th International Conference, WAIM 2006, Hong Kong, China, June 17-19, 2006, Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Web-Age Information Management, WAIM 2006, held in Hong Kong, China in June 2006. The 50 revised full papers presented were carefully reviewed and selected from 290 submissions. The papers are organized in topical sections on, indexing, XML query processing, information retrieval, sensor networks and grid computing, peer-to-peer systems, Web services, Web searching, caching and moving objects, temporal database, clustering, clustering and classification, data mining, data stream processing, XML and semistructured data, data distribution and query processing, and advanced applications.
Advances in web-age information management ; 2nd International Conference, WAIM 2001, Xi'an, China, July 9-11, 2001. Proceedings
This book constitutes the refereed proceedings of the Second International Conference on Web-Age Information Management, WAIM 2001, held in Xi'an, China, in July 2001.The 21 revised full papers and 12 short papers presented together with 4 research experience papers were carefully reviewed and selected for inclusion in the proceedings. The papers are organized in topical sections on multimedia databases and high-dimensional indexing, information retrieval and text indexing, data mining, semistructured data management, data warehousing and federated databases, Web information management and e-commerce, spatio-temporal and high-dimensional information management, data mining and constraint management, data integration and filtering, and workflow and adaptive systems.
Advances in web mining and web usage analysis ; 7th International workshop on knowledge discovery on the web, WEBKDD 2005, Chicago, IL, USA, August 21, 2005, Revised Papers
Thisbookcontainsthepostworkshopproceedingsofthe7thInternationalWo- shop on Knowledge Discovery from the Web, WEBKDD 2005. The WEBKDD workshop series takes place as part of the ACM SIGKDD International Conf- ence on Knowledge Discovery and Data Mining (KDD) since 1999. The discipline of data mining delivers methodologies and tools for the an- ysis of large data volumes and the extraction of comprehensible and non-trivial insights from them. Web mining, a much younger discipline, concentrates on the analysisofdata pertinentto theWeb.Web mining methods areappliedonusage data and Web site content; they strive to improve our understanding of how the Web is used, to enhance usability and to promote mutual satisfaction between e-business venues and their potential customers. In the last years, the interest for the Web as medium for communication, interaction and business has led to new challenges and to intensive, dedicated research. Many of the infancy problems in Web mining have now been solved but the tremendous potential for new and improved uses, as well as misuses, of the Web are leading to new challenges.
Advances in Web Intelligence and Data Mining
The new Web-related research directions include intelligent methods usually associated with the fields of computational intelligence, soft computing, and data mining. This book presents state-of-the-art developments in the area of computationally intelligent methods applied to various aspects and ways of Web exploration and Web mining. Some novel data mining algorithms that can lead to more effective and intelligent Web-based systems are also described. Scientists, engineers, and research students are expected to find many inspiring ideas in this volume.
Advances in web based learningng - ICWL 2008 ; 7th International conference, Jinhua, China, August 20-22, 2008. Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Web-Based Learning, ICWL 2008, held in Jinhua, China, in August 2008.
Advances in web based learning - ICWL 2007 ; 6th International conference Edinburgh, UK, August 15-17, 2007 Revised Papers
This book contributes the thoroughly refereed post-conference proceedings of the 6th International Conference on Web-Based Learning, ICWL 2007, held in Edinburgh, UK, in August 2007.
Advances in Unmanned Aerial Vehicles : State of the Art and the Road to Autonomy
There has been tremendous emphasis in unmanned aerial vehicles, both of fixed (airplanes) and rotary wing (vertical take off and landing, helicopters) types over the past ten years. Applications span both civilian and military domains, the latter being the most important at this stage. This edited book provides a solid and diversified reference source related to basic, applied research and development on small and miniature unmanned aerial vehicles, both fixed and rotary wing. As such, the book offers background information on the evolution of such vehicles over the years, followed by modeling and control fundamentals that are of paramount importance due to unmanned aerial vehicle model complexity, nonlinearity, coupling, inhirent instability and parameter values uncertainty. Aspects of navigation, including visual-based navigation and target tracking are discussed, followed by applications to attitude estimation on micro unmanned aerial vehicles, autonomous solar unmanned aerial vehicle, biomimetic sensing for autonomous flights in near-earth environments, localization of air-ground wireless sensor networks, decentralized formation tracking, design of an unmanned aerial vehicle for volcanic gas sampling and design of an on-board processing controller for miniature helicopters.
Advances in Telerobotics
The main purpose of this book is to provide readers with recent advances in the field of Telerobotics. It describes methods, experimental results, applications, and developments, highly relevant for scientists, researchers, and students in Teleoperation. This book is structured in three parts: I. Human System Interfaces, II. Control, and III. Applications. Chapters in part I concentrate on human interface technology which allows a human operator to close the control loop of a remote robot. Topics related to control algorithms - in particular for the case with time delay in the communication network - are the focus in part II, concentrating on bilateral control methods. Part III presents a variety of advanced applications in surgery, space, and other fields relevant to everyday life.
Advances in Targeted Cancer Therapy
This volume is the first book to cover the general topic of targeted cancer therapy. It presents a range of targets such as tumor angiogenesis, cell cycle control and cell signalling, COX-2, apoptosis/cell survival, invasion and metastasis and approaches like kinase inhibitors, antisense, and antibody-based therapeutics. The emphasis is on preclinical development, including target validation, development of biomarkers, strategies for combination approaches, and development of resistance. The particular challenges involved in translating these data to clinical application are discussed.
Advances in systems, computing sciences and software engineering ; Proceedings of SCSS 2005
Advances in Systems, Computing Sciences and Software Engineering This book includes the proceedings of the International Conference on Systems, Computing Sciences and Software Engineering (SCSS'05). The proceedings are a set of rigorously reviewed world-class manuscripts addressing and detailing state-of-the-art research projects in the areas of computer science, software engineering, computer engineering, systems sciences and engineering, information technology, parallel and distributed computing and web-based programming.
Advances in spatial and temporal databases ; 10th International symposium, SSTD 2007, Boston, MA, USA, July 16.-18, 2007, Proceedings
The book is classified in numerous categories, each corresponding to a conference session. These include continuous monitoring; indexing and query processing; and mining.
