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Agent-based modeling : The Santa Fe Institute artificial stock market model revisited
An excellent reference to both the learning, and empirical literature in finance." (Krzysztof Piasecki, Zentralblatt MATH, Vol. 1141, 2008) "Norman Ehrentreich was one of the daring few to take on the model, and he has summarized his work and findings in this excellent book. … It is useful primer for anyone interested in getting started in the area of agent-based finance. … It is essential reading for anyone interested in the dynamics of the SFI market in particular, but I also recommend it for others as a useful resource on agent-based financial market design as well." (Blake LeBaron, Journal of Artificial Societies and Social Simulation, Vol. 12 (2), March, 2009)
African Land Reform Under Economic Liberalisation: States, Chiefs, and Rural Communities
This book offers unique in-depth, comprehensive, and comparative analyses of the motivations, context, and outcomes of recent land reforms in Africa. Whereas a considerable number of land reforms have been carried out by African governments since the 1990s, no systematic analysis on their meaning has so far been conducted. In the age of land reform, Africa has seen drastic rural changes. Analysing the relationship between those reforms and change, the chapters in this book reveal not only their socio-economic outcomes, such as accelerated marketisation of land, but also their political outcomes, which have often been contrasting.
Aesthetic Intelligence : How to boost it and use it in business and beyond
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Advertising management : Concepts, theories, research and trends
Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.
Advances in Services Innovations
The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and helps to develop a roadmap for future R & D activities in these fields. The book is written for researchers in engineering and management.
Advances in pharma business management and research ; Vol. 1
This book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and Sustainable Actions to Improve Employee's Engagement', 'Global Medical Clinical and Regulatory Affairs (GMCRA)', and 'A Quality Management System for R&D Project and Portfolio Management in a Pharmaceutical Company'.
Advances in modern tourism research : Economic perspectives
Modern Advances in Tourism Research provides a thorough assessment of state-of-the-art academic research in this recent field of economic science. The authors start by scoping the scene of tourism research, evolving then to a comprehensive analysis of themes of particular interest for researchers and academics interested on the workings of the tourism markets. With a view to go beyond fundamental research, the book closes with a chapter dedicated to applied country and regional studies.
Advances in Mathematical Finance
This volume brings together a collection of chapters by some of the most distinguished researchers and practitioners in the fields of mathematical finance and financial engineering. Presenting state-of-the-art developments in theory and practice.
Advances in management research : Emerging challenges and trends
Provides a wide range of paradigmatic and theoretical substantive research articles in management research.
Advances in Energy System Optimization : Proceedings of the 2nd International Symposium on Energy System Optimization
The papers presented in this book address diverse challenges in decarbonizing energy systems, ranging from operational to investment planning problems, from market economics to technical and environmental considerations, from distribution grids to transmission grids, and from theoretical considerations to data provision concerns and applied case studies.
Advances in Dynamic Games : Applications to Economics, Management Science, Engineering, and Environmental Management
This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory of dynamic games and its applications to various domains, in particular energy-environment economics and management sciences.The volume uses dynamic game models of various sorts to approach and solve several problems pertaining to pursuit-evasion, marketing, finance, climate and environmental economics, resource exploitation, as well as auditing and tax evasions. In addition, it includes some chapters on cooperative games, which are increasingly drawing dynamic approaches to their classical solutions.
Advances in data mining, medical applications, e-commerce, marketing, and theoretical aspects ; 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings
ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ICDM 2008 was the eighth event of the Industrial Conference on Data Mining held in Leipzig (www.data-mining-forum.de).
Advances in Data Mining ; Vol. 4065 : Applications in Medicine, Web Mining, Marketing, Image and Signal Mining, 6th Industrial Conference on Data Mining, ICDM 2006, Leipzig, Germany, July 14-15, 2006, Proceedings
The Industrial Conference on Data Mining ICDM-Leipzig was the sixth event in a series of annual events which started in 2000. We are pleased to note that the topic data mining with special emphasis on real-world applications has been adopted by so many researchers all over the world into their research work. We received 156 papers from 19 different countries. The main topics are data mining in medicine and marketing, web mining, mining of images and signals, theoretical aspects of data mining, and aspects of data mining that bundle a series of different data mining applications such as intrusion detection, knowledge management, manufacturing process control, time-series mining and criminal investigations. The Program Committee worked hard in order to select the best papers.
Advances in Data Mining : Applications in E-Commerce, Medicine, and Knowledge Management
Presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and knowledge management. The objective is to report on current results and at the same time to give a review on the present activities in this field in Germany. An effort has been made to include the latest scientific results, as well as lead the reader to the various fields of activity and the problems related to them. Knowledge discovery on the basis of web data is a wide and fast growing area. E commerce is the principal theme of motivation in this field, as companies invest large sums in the electronic market, in order to maximize their profits and minimize their risks. Other applications are telelearning, teleteaching, service support, and citizen information systems. Concerning these applications, there is a great need to understand and support the user by means of recommendation systems, adaptive information systems, as well as by personalization.
Advances in Artificial Economics : The Economy as a Complex Dynamic System
Perceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation method, Agent-Based Computational Economics (ACE) has in recent years proven its strength and extensive applicability. Fields of study are widely spread within economics, with a cluster around financial markets. This book is based on communications given at AE’2006 (Aalborg, Denmark) – the second symposium on Artificial Economics, and covers both wellknown questions of economics, like the existence of market efficiency, as well as new questions raised by the new tools, for example questions related to networks of social interaction.
Advanced Techniques in Knowledge Discovery and Data Mining
This explosion is a result of the growing use of electronic media. But what is data mining (DM)? A Web search using the Google search engine retrieves many (really many) definitions of data mining. We include here a few interesting ones. One of the simpler definitions is: “As the term suggests, data mining is the analysis of data to establish relationships and identify patterns” [1]. It focuses on identifying relations in data. Our next example is more elaborate: An information extraction activity whose goal is to discover hidden facts contained in databases. Using a combination of machine learning, statistical analysis, modeling techniques and database technology, data mining finds patterns and subtle relationships in data and infers rules that allow the prediction of future results. Typical applications include market segmentation, customer profiling, fraud detection, evaluation of retail promotions, and credit risk analysis .
Advanced REIT Portfolio Optimization : Innovative Tools for Risk Management
This book provides an investor-friendly presentation of the premises and applications of the quantitative finance models governing investment in one asset class of publicly traded stocks, specifically real estate investment trusts (REITs). The models provide highly advanced analytics for REIT investment, including: portfolio optimization using both historic and predictive return estimation; model backtesting; a complete spectrum of risk assessment and management tools with an emphasis on early warning systems, risk budgeting, estimating tail risk, and factor analysis; derivative valuation; and incorporating ESG ratings into REIT investment.
