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Brand hate : Navigating consumer negativity in the digital world, 2nd
Focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis.
Bone : Biology, harvesting, and grafting for dental implants
Dental implant placement often requires bone grafting to ensure sufficient bony support for the implants being placed. Depending on the biologic conditions of the patient, including the level of bone atrophy and the status of the remaining teeth in the mouth, more adjunctive procedures like bone harvesting or sinus grafting may be required. This book covers it all, from the biology of bone and how dental implants work within that framework to the many procedures for harvesting bone and using it to augment sites for implant placement. The different types of bone grafts and membranes are discussed as well as procedures to preserve the alveolar ridge following tooth extraction.
Bioinformatics for oral cancer : Current insights and advances
Offering a deep dive into the multifaceted landscape of oral cancer research and bioinformatics. Readers will uncover a wealth of knowledge, starting with foundational chapters introducing bioinformatics and establishing the backdrop of oral cancer. The book then progresses into the realm of diagnostic biomarkers, revealing cutting-edge methodologies for their identification in the context of oral cancer. The book’s keen focus extends to gene expression profiles and the intricacies of gene sequencing in the context of oral cancer progression.
Bell's oral and facial pain
Includes advanced understanding of the neurophysiology and central processing of pain and the resulting changes to diagnostic, classi cation, and treatment guidelines. To assist clinicians in the dif cult and often complicated task of managing patients suffering from oral and facial pain, this textbook provides documented information concerning pain and pain behavior so that one may better understand what pain is, how it behaves, and how it might best be managed; develops a useful classi cation of orofacial pain disorders; offers practical diagnostic criteria by which the different orofacial pain disorders can be identi ed on a clinical level; and suggests guidelines for the effective management of patients who suffer from pain in the region of the mouth and face.
Basic guide to oral health education and promotion ; 3rd ed.
An essential guide to help dental nurses prepare for a qualification in Oral Health Education and thereafter practice as an Oral Health Educator. It will help readers confidently educate patients about diseases and conditions that affect the oral cavity, and support their prevention, treatment, and management. Offers a guide for dental nurses taking a post-registration Certificate in Oral Health Education Is fully updated to reflect changes in the industry, science, and course syllabus Incorporates information on the new classification of periodontal and peri-implant diseases Contains new information on topics including dementia, denture advice, and burning mouth syndrome Includes an expanded section on promotion
Bailey & Love's essential operations in oral and maxillofacial surgery
Covers all the surgical techniques across the entire remit of the specialty. The content encompasses coverage of safe surgical practice, including human factors, and includes detailed coverage of the major OMFS sub-specialties: Oral Surgery and Implantology, Trauma, Oncology, Reconstructive Surgery, Salivary Gland & Thyroid Surgery, Temporomandibular Joint Disorders, Orthognathic and Craniofacial Surgery, Cleft Lip and Palate, Facial Aesthetic Surgery, and Advances in Operative Oral & Maxillofacial Surgery.
Atlas of Pediatric Oral and Dental Developmental Anomalies
A quick reference diagnostic guide for students and clinicians, covering a wide range of oral and dental developmental anomalies in children and adolescents. A useful, quick reference atlas helping students and clinicians diagnose a wide range of oral and dental developmental anomalies in children and adolescents Highly illustrated with clinical photographs Describes both common and rare conditions, and explores treatment options
Atlas of oral and maxillofacial surgery
Enhances your surgical skills with Atlas of Oral and Maxillofacial Surgery. It offers detailed, step-by-step instructions and more than 2,500 full-color illustrations that demonstrate how to plan for and perform oral and maxillofacial surgical procedures safely and efficiently. Comprehensive and expanded coverage addresses the broad scope of the specialty, ranging from the surgical anatomy of the head and neck to oral surgery, implant surgery, orthognathic and craniofacial surgery, cleft lip and palate, craniomaxillofacial trauma, head and neck oncology, reconstructive procedures, TMJ surgery, facial cosmetic surgery, obstructive sleep apnea, and more.
Atlas of oral and maxillofacial radiology
Presents an extensive case collection of both common and less common conditions of the jaws and teeth. Focusing on the essentials of radiologic interpretation, this is a go-to companion for clinicians in everyday practice who have radiologically identified a potential abnormality, as well as a comprehensive study guide for students at all levels of dentistry, surgery and radiology. Unique lesion-based problem solving chapter makes this an easy-to-use reference in a clinical settingIncludes 2D intraoral radiography, the panoramic radiograph, cone beam CT, multidetector CT and MRIMultiple cases are presented in order to demonstrate the variation in the radiological appearances of conditions affecting the jaws and teethSpecial focus on conditions where diagnostic imaging may substantially contribute to diagnosisFeatures a useful chapter covering the temporomandibular joint
Atlas of oral and maxillofacial anatomy
Enables readers to observe the anatomy from the same view as seen during invasive clinical procedures. This is critical for a better understanding of these procedures, and surgical annotations are included as necessary. Atlas of Oral and Maxillofacial Anatomy is the first book of its kind to be devoted to the clinical anatomy of the region for dentists and oral and maxillofacial surgeons. It will satisfy the demand for such a comprehensive atlas in this field of surgery and will be welcome and timely for clinicians and trainees. Beyond specialists and residents in oral and maxillofacial surgery and general dentists, the book will be of value for craniofacial surgeons, anatomists, plastic surgeons, ENT surgeons, head and neck surgeons, neurosurgeons, dental students, medical students, dental hygienists, and nurses working with dentists and oral and maxillofacial surgeons. Top quality photographs of fresh cadaveric dissections / Anatomy shown as seen during invasive clinical procedures / Ideal aid for dentists and oral and maxillofacial surgeons
Atlas of Operative Oral and Maxillofacial Surgery
Comprised of concise text and detailed vignettes focusing on surgical indications, contraindications, pertinent anatomy, virtual surgical planning, operative techniques, postoperative management, complications and key points with over 2,000 high-quality images. Serves as an innovative, multidisciplinary, surgical atlas covering core aspects of oral and maxillofacial surgery, head and neck reconstructive surgery, and facial cosmetic surgery. Chapters are written by experts in their fields and are designed to provide high-yield information utilizing a case report format.
Atlas of dentomaxillofacial anatomical imaging
A complete guide on imaging of the dentomaxillofacial region, a region of high interest to a wide range of specialists. A large number of injuries and patient’s treatment involve the facial skeleton. Enriched by radiographic images and illustrations, this book explores the anatomy of this region presenting its imaging characteristics through the most commonly available techniques (MDCT, CBCT, MRI and US). In addition, two special chapters on angiography and micro-CT expand the limits of dentomaxillofacial imaging.
Anesthesia for oral and maxillofacial surgery
Reviews and describes anesthetic management of patients during oral and maxillofacial surgery. It covers applied anatomy of oral and maxillofacial surgery, difficult airway management and anesthetic techniques. The anesthetic management for patients with oral and maxillofacial disorders such as head and neck infection, head and neck injuries, and head and neck malignancy is also discussed. It will be a concise, up-to-date reference for specialists in anesthesiology, as well as practitioners in oral and maxillofacial surgery. It aims to share up-to-date knowledge and practical techniques with those who work in the fields related to oral and maxillofacial surgery.
Anesthesia for dental and oral maxillofacial surgery
Offers a comprehensive yet practical approach to anesthesiology for dentist anesthesiologists, oral and maxillofacial surgeons, and anesthesia providers in a dental environment. Taking a concise bulleted approach for fast access to information, the book covers all topics relevant to providing perioperative anesthetic management for the head and neck region. Coverage ranges from equipment, anatomy, physiology, and pharmacology to anesthetizing patients with specific conditions and for specific procedures.
An illustrated guide to oral histology
Delivers a collection of high-definition histological and pathological images, presenting both diseased and normal oral tissues. also includes core topics such as: An introduction to tooth development, including the bud, cap, early bell, and late bell stages A thorough exploration of enamel, dentin, cementum and dental pulp A discussion of the periodontal ligament, including alveolar crest fibers, horizontal, oblique, apical, and inter-radicular fibers, transseptal fibers, and gingival fibers A guide to alveolar bone, oral mucosa, and salivary glands Perfect for postgraduate dental students, An Illustrated Guide to Oral Histology will also be useful to undergraduate dental students, and those looking to improve their understanding of the microscopic structure of dental tissues and their pathologies.
Advances in Artificial Intelligence - IBERAMIA-SBIA 2006 ; 2nd International Joint Conference, 10th Ibero-American Conference on AI, 18th Brazilian AI Symposium, Ribeirao Preto, Brazil, October 23-27, 2006
This decision was a consequence of the successful event organized in 2000, when the First International Joint Conference IBERAMIA/ SBIA 2000 (7th Ibero- American Artifcial Intelligence Conference and 15th Brazilian Artifcial Intel- gence Symposium) occurred in Brazil. Moreover, in 2006 the artifcial intelligence community celebrated the golden anniversary of the 1956 Dartmouth Conference that marked the beginning of artifcial intelligence as a research feld. th SBIA 2006 was the 18 conference of the SBIA conference series, which is the leading Brazilian conference for the presentation of AI research and applications.
Advanced oral surgery
For advanced practitioners who frequently perform oral surgery procedures in their practices and want to update and develop their skills. The book is also aimed at current and prospective specialists in oral and maxillofacial surgery.
3D printing in oral & maxillofacial surgery
A comprehensive guide to 3D printing and 3D bioprinting methods and their application in oral and maxillofacial surgeries. Among the 3D printing methods considered are fused deposition modeling, selective laser sintering, photopolymer jetting, powder binder printing, and stereolithography, while the coverage of 3D bioprinting encompasses inkjet, microextrusion, and laser techniques. In each case, the relevance of the technique to oral and maxillofacial surgery is explained. In addition, the available inks and bioinks for 3D printing are reviewed. The roles of soft and hard tissue printing in oral and maxillofacial tissue engineering and the use of 3D printing in multi- and interfacial tissue engineering are then examined in depth. The particular value of 3D printing in the treatment of critically sized defects is discussed separately. Finally, up-to-date information is provided on guided tissue/bone regeneration using 3D printing. The book will be of interest to both oral and maxillofacial surgeons and biomedical engineers.
