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Deformation and Gravity Change : Indicators of Isostasy, Tectonics, Volcanism, and Climate Change

During the last decades, measurements of various geodynamic processes have gained ever increasing importance. Temporal variations of the deformation and gravity fields monitored by geodetic measuring techniques reflect isostatic, tectonic or volcanic processes in the earth’s interior.Recordings of hydrologic or oceanographic phenomena allow conclusions on surface processes. This volume reflects the major developments during recent years in these areas of research.Most of the papers in this book were presented at the workshop on"Deformation and Gravity Change: Indicators of Isostasy, Tectonics, Volcanism and Climate Change", which took place at the Casa de los Volcanes on Lanzarote,Spain, 2005.

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Corrosion of Steel in Concrete : Understanding, Investigation and Repair

A guide for designing, constructing and maintaining reinforced concrete structures, such as buildings and bridges which are subject to reinforcement corrosion. It presents the basics of theory and practice in steel corrosion in concrete and reviews the latest research and developments, such as progress on measuring the corrosion threshold for chloride-induced corrosion.

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Consumer Happiness : Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively.

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Computer Security in the 21st Century

Computer Security in the 21st Century shares some of the emerging important research trends reflected in recent advances in computer security, including: security protocol design, secure peer-to-peer and ad hoc networks, multimedia security, and intrusion detection, defense and measurement. Highlights include presentations of : * Fundamental new security * Cryptographic protocols and design, * A new way of measuring network vulnerability: attack surfaces, * Network vulnerability and building impenetrable systems, * Multimedia content protection including a new standard for photographic images, JPEG2000. Researchers and computer security developers will find in this book interesting and useful insights into building computer systems that protect against computer worms, computer viruses, and other related concerns.

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Coherence, Truth and Testimony

Coherence is a burgeoning topic of research. Diverse methodologies have been applied to shed light on the topic and its relevance to fundamental questions throughout philosophy. The collection brings together the full scope of this research in a single volume. The first group of essays attack the core topic of the book: coherence. Authors in this section take up the challenging and controversial task of measuring the coherence of an information set, while others criticize this endeavor. The second group of papers in the collection relate this foundational research to a wide array of epistemological and metaphysical challenges. For example, some papers consider the relationship between truth and coherence. Is coherence truth conducive, and if yes, under which conditions? A related issue taken up in this volume is the connection between coherence and testimony. Are we justified in believing coherent reports by independent, though only partially reliable witnesses more than a single report? If yes, under which conditions does this claim hold true? By the end of the book, the reader should have a comprehensive understanding of topic of coherence, the controversy surrounding it, and its implications across the discipline of philosophy.

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Clinical Research Methods for Surgeons

The text addresses the clinical research questions facing 21st century surgeons, and provides clear direction on how to incorporate sophisticated research techniques into practice. In addition to the surgical generalist, this practical volume is specifically oriented to surgeons who treat unique diseases, yet have no single resource to facilitate clinical research in these specific areas. This comprehensive and easy-to-use guide encompasses the entire process of clinical study design, application, and assessment. Part One is aimed at the young surgeon about to engage in new studies, and gives a general overview of the infrastructure of clinical research. Parts Two and Three are geared towards experienced investigators interested in pursuing clinical research and surgeons reviewing the literature for practical application. Part Two focuses on study design and related statistical issues, while Part Three is concerned with measuring and assessing the outcome of clinical studies. Part Four presents topics of interest to the active investigator, such as quality of care and cost-effectiveness analyses. Clinical Research Methods for Surgeons is relevant to both beginning investigators and established researchers, and addresses the unique concerns of surgical diseases and acknowledges that they require special approaches to deal with clinical questions.

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Marketing effectiveness : Applying marketing science for brand growth

Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.

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Managing Measurement Risk in Building and Civil Engineering

Managing Measurement Risk in Building and Civil Engineering will help all those who use measurement in their work or deal with the output from the measurement process, to understand not only the ‘ins and outs’ of measuring construction work but also the relationship that measurement has with contracts, procurement, claims and post-contract control in construction. The book is for quantity surveyors, engineers and building surveyors but also for site engineers required to record and measure events on site with a view to establishing entitlement to variations, extras and contractual claims.

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Comparative genomics ; Vol. 3388 : RECOMB 2004 International Workshop, RCG 2004, Bertinoro, Italy, October 16-19, 2004, Revised Selected Papers

This papers investigates the problem of conservation of combinatorial structures in genome rearrangement scenarios. We give a characterization of a class of scenarios that conserve all common intervals, called commuting scenarios, and a characterization of permutations for which commuting scenarios exist. We show that measuring conservation of common intervals can be useful tool in assessing the quality of rearrangement scenarios, by investigating in detail three specific scenarios involving the mouse, rat and human X chromosomes.

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Community Quality-of-Life Indicators : Best Cases VIII

Offers critical insights into the thriving international field of community indicators, incorporating the experiences of government leaders, philanthropic professionals, community planners and a wide range of academic disciplines. It illuminates the important role of community indicators in diverse settings and the rationale for the development and implementation of these innovative projects.  details many of the practical “how to” aspects of the field as well as lessons learned from implementing indicators in practice. The case studies included here also demonstrate how, using a variety of data applications, leaders of today are monitoring and measuring progress and communities are empowered to make sustainable improvements in their wellbeing.

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Clinical Functional MRI : Presurgical Functional Neuroimaging

Functional magnetic resonance imaging (fMRI) has contributed significantly to progress in neuroscience by permitting noninvasive imaging of the "human brain at work" under physiological conditions. Within clinical neuroimaging, fMRI is opening up a new diagnostic field by measuring and visualizing brain function. However, fMRI is not yet a standard diagnostic imaging procedure. This textbook is devoted to preoperative fMRI in patients with brain tumors and epilepsies, which are the most well-established clinical applications. By localizing and lateralizing specific brain functions in individual patients, as well as epileptogenic zones, fMRI facilitates the selection of a safe treatment and the planning and performance of function-preserving neurosurgery.

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Cardiac gene therapy : Methods and protocols

Discussions on topics such as gene suppression, editing, and reprogramming; cardiac gene therapy vectors and promoters; cardiac gene delivery methods; pulmonary hypertension; and patient screening and measuring the efficacy of cardiac gene therapy. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls.

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Bringing the sun down to earth : Designing inexpensive instruments for monitoring the atmosphere

The book describes in detail how to design, build, calibrate, and use inexpensive instruments for measuring solar radiation, ranging from total radiation from the entire sky to narrow spectral bands of radiation travelling along a path directly from the sun. Students and their teachers will learn a great deal about weather, the seasons, and the atmosphere, and they will develop a much better understanding of how to measure the physical world around them.

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Brand metrics : Measuring brand efficacy along the customer journey

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.

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Bone densitometry in growing patients

Bone Densitometry in Growing Patients is the first resource available for expert opinion on the use of dual energy x-ray absorptiometry (DXA) for evaluating bone density in children and adolescents. Written by internationally recognized pediatric bone researchers and clinicians, this volume is unique in its specific attention to the myriad challenges of measuring and evaluating bone density in the pediatric patient. There is sufficient technical detail presented in this volume to enable the establishment of a pediatric DXA center or the proper utilization of DXA scan information in current clinical practice.

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Automatic Autocorrelation and Spectral Analysis

It takes advantage of greater computing power and robust algorithms to produce enough candidate models to be sure of providing a suitable candidate for given data. Improved order selection quality guarantees that one of the best (and often the best) will be selected automatically. The data themselves suggest their best representation. Should the analyst wish to intervene, alternatives can be provided. Written for graduate signal processing students and for researchers and engineers using time series analysis for practical applications ranging from breakdown prevention in heavy machinery to measuring lung noise for medical diagnosis.

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Assessing Race, Ethnicity and Gender in Health

Where there are patients, clients, or study participants, there are data. And when data involve personal variables of race, ethnicity, gender, and/or sexual orientation, questions of relevance and marginalization often arise. Assessing Race, Ethnicity, and Gender in Health brings needed clarity to the debate by identifying the ethical issues as well as the technical challenges inherent in measuring these elusive concepts.

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Adsorption and Diffusion

Molecular Sieves - Science and Technology covers, in a comprehensive manner, the science and technology of zeolites and all related microporous and mesoporous materials. Authored by renowned experts, the contributions to this handbook-like series are grouped together topically in such a way that each volume deals with a specific sub-field. Volume 7 is treating fundamentals and analyses of adsorption and diffusion in zeolites including single-file diffusion, i.e. phenomena of basic importance, especially with respect to separation processes and catalysis. Various methods of measuring adsorption and diffusion are described and discussed, i.e. techniques such as chromatographic, gravimetric and barometric uptake and desorption, nuclear magnetic resonance, infrared spectroscopy, interference microscopy, neutron scattering, frequency response as well as proton profiling.

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