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Advanced introduction to marketing strategy
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Advanced computer simulation approaches for soft matter sciences I
Soft matter science is nowadays an acronym for an increasingly important class of materials, which ranges from polymers, liquid crystals, colloids up to complex macromolecular assemblies, covering sizes from the nanoscale up the microscale. Computer simulations have proven as an indispensable, if not the most powerful, tool to understand properties of these materials and link theoretical models to experiments. In this first volume of a small series recognized leaders of the field review advanced topics and provide critical insight into the state-of-the-art methods and scientific questions of this lively domain of soft condensed matter research.
Addressing the Climate Crisis : Local action in theory and practice
This book brings together a collection of cutting-edge insights into how action can and is already being taken against climate change at multiple levels of our societies, amidst growing calls for transformative and inclusive climate action. In an era of increasing recognition regarding climate and ecological breakdown, this book offers hope, inspiration and analyses for multi-level climate action, spanning varied communities, places, spaces, agents and disciplines, demonstrating how the energy and dynamism of local scales are a powerful resource in turning the tide.
Adaptive Machine Learning Algorithms with Python : Solve Data Analytics and Machine Learing Problems on Edge Devices
Learn to use adaptive algorithms to solve real-world streaming data problems. This book covers a multitude of data processing challenges, ranging from the simple to the complex. At each step, you will gain insight into real-world use cases, find solutions, explore code used to solve these problems, and create new algorithms for your own use. You will: Apply adaptive algorithms to practical applications and examples / Understand the relevant data representation features and computational models for time-varying multi-dimensional data / Derive adaptive algorithms for mean, median, covariance, eigenvectors (PCA) and generalized eigenvectors with experiments on real data / Speed up your algorithms and put them to use on real-world stationary and non-stationary data / Master the applications of adaptive algorithms on critical edge device computation applications
Adaptive and Integrated Water Management : Coping with Complexity and Uncertainty
Includes selected contributions on conceptual and methodological innovations and empirical insights from case studies on important themes such as multi-level governance, change management, vulnerability assessment, environmental flows, uncertainty analysis and the impacts of climate change. The book addresses a wide interdisciplinary audience of scientists and professionals from academia, industry, and involved in policy making.
Adaptable Architecture : Theory and practice
provides thought-provoking and inquisitive insights into how we can prolong the useful life of buildings by designing them to be more adaptable, and hence create a more sustainable built environment. The book provides a theoretical foundation counterpointed by the experiences and ideas of those involved in the design and use of buildings. It explains many approaches to designing for change, with lessons from history, and case studies including The Cedar Rapids Public Library, Kentish Town Health Centre and Folkestone Performing Arts Centre, which stretch our thinking beyond the conventional notions of adaptability. The authors reveal the many conditions that make it a complex design phenomenon, by considering the purpose, design and business case of buildings as well as the physical product. Full of summaries, diagrams, reference charts, tables, and photos of exemplar solutions for use as conversational tools or working aids, this book is for any professional or student who wants to research, question, imagine, illustrate - and ultimately design for - adaptation.
Acute Myelogenous Leukemia
The focus is on selected critical molecular determinants of AML pathogenesis and pathophysiology and the exploitation of these factors by diverse therapeutic agents and modalities. Bringing together new concepts and findings in the basic and clinical science of AML, the book emphasizes the molecular basis for new therapies that stand to have the greatest potential impact on the clinical face of these diseases. The text provides insights into selected novel strategies currently and prospectively being developed, including interruption of specific signal transduction pathways, modulation of gene expression, attempts to reinstate differentiation, and immunomodulation.
Acute Endocrinology : From Cause to Consequence
The integration of endocrinology in critical care medicine has led to new experimental and clinical data on the complex endocrine and metabolic derangements accompanying non-endocrine severe illnesses. The joining of these two disciplines has generated important novel insights with significant clinical implications. Acute Endocrinology: From Cause to Consequence compiles these new findings into an important and highly relevant new resource.
Activity and Sign : Grounding Mathematics Education
Provides new sources of knowledge based on Michael Otte’s fundamental insight that understanding the problems of mathematics education – how to teach, how to learn, how to communicate, how to do, and how to represent mathematics – depends on means, mainly philosophical and semiotic, that have to be created first of all, and to be reflected from the perspectives of a multitude of diverse disciplines.
Achieving the Paris climate agreement goals : Global and regional 100% renewable energy scenarios with non-energy GHG Pathways for +1.5°C and +2°C
Presents detailed pathways to achieve 100% renewable energy by 2050, globally and across ten geographical regions. Based on state-of-the-art scenario modelling, it provides the vital missing link between renewable energy targets and the measures needed to achieve them. Bringing together the latest research in climate science, renewable energy technology, employment and resource impacts, the book breaks new ground by covering all the elements essential to achieving the ambitious climate mitigation targets set out in the Paris Climate Agreement. For example, sectoral implementation pathways, with special emphasis on differences between developed and developing countries and regional conditions, provide tools to implement the scenarios globally and domestically. Non-energy greenhouse gas mitigation scenarios define a sustainable pathway for land-use change and the agricultural sector. Furthermore, results of the impact of the scenarios on employment and mineral and resource requirements provide vital insight on economic and resource management implications.
Accreditation and Evaluation in the European Higher Education Area
This volume presents a rich account of the development of accreditation and evaluation in 20 European countries. The authors are leaders in the field and they have cooperated in this effort by writing richly different, often deep and insightful analyses of the situation in their country. The two editors have added a synopsis detailing the main trends, and sketching commonalities as well as contrasts in the developments across Europe. The book shows how accreditation is becoming a main mechanism in the steering of higher education all over Europe. The book is unique in its analysis of forces driving towards the spread of different models of accreditation in the emerging European Higher Education area. Readers will obtain an up-to-date picture of the state of affairs of accreditation in the framework of evaluation activities in Europe.
Absolute Essentials of Business Behavioural Ethics
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour.This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management).
A Short Course in Soil–Structure Engineering of Deep Foundations, Excavations and Tunnels
A Short Course in Soil-structure Engineering of Deep Foundations, Excavations and Tunnels, focuses on the three major geotechnical challenges of static soil-structure interaction problems. Deep foundations - piles, barrettes, Multi-propped deep excavations and Bored and open face tunnels beneath cities. This book gives both students and practising civil engineers an authoritative review of the state-of-the-art of designing deep foundations, excavations and tunnels. In addition, the case studies and numerical modelling presented will give valuable insights into the challenges of soil-structure engineering.
A Reappraisal of the Ascending Systems in Man, with Emphasis on the Medial Lemniscus
Based on material assembled by Dr Jaap HR Schoen who was one of the few neuroanatomists to apply the Nauta method to human material. Gaining insight in the consequences of longitudinal damage to the human spinal cord is necessary before reimplantation of the avulsed rootlets or an autologous transplant can be performed in man.
A Multidisciplinary Approach to Capability in Age and Ageing
This book provides insight on how to interpret capability in ageing – one’s individual ability to perform actions in order to reach goals one has reason to value – from a multidisciplinary approach. the book describes this demographic trends as well as the large global challenges and important societal implications this will have such as a worldwide increase in the number of persons affected with dementia, and in the ratio of retired persons to those still in the labor market. Through contributions from many different research areas, it discussed how capability depends on interactions between the individual (e.g. health, genetics, personality, intellectual capacity), environment (e.g. family, friends, home, work place), and society (e.g. political decisions, ageism, historical period).
A History of Chinese Mathematics
It includes many new recent insights and illustrations, a new appendix on Chinese primary sources and a guide to the to the bibliography. From the reviews: "This book ranks with the most erudite Asian publications, and is the most informative and most broadly informed on its topic in any language.this book apart from the usual histories of mathemathics (in any language, Chinese or Western, of any period or country) is its emphasis first on context, then on content, in describing the long history of Chinese mathematics. It is primarily the question of context that Martzloff approaches directly. Perhaps the greatest contribution his book makes is the chance it offers to consider issues of cultural context as significant, determining factors in the history of mathematics.
150 Best Minimalist House Ideas
Presents tips, tricks, and techniques revealing how to create your own gorgeous, sophisticated interiors. One of the most popular contemporary interior design trends, minimalism highlights the essence of a room, stressing clean lines, clutter-free spaces, and a limited color palette. In 150 Best Minimalist Interior Ideas, photographs and floor plans of minimalist homes around the world are featured. The images are of stunning bedrooms, living rooms, dining rooms, kitchens, and bathrooms; and insightful text complements them to reveal why the minimalist rooms are so eye-catching, cathartic, and desirable. The text includes a wealth of both big picture and more focused ideas. It covers subjects such as walls (if and when to use them), doors, and partitions, flooring, lighting, furniture, and staircases, and explores color, patterns, materials, and texture. The homes featured in this extraordinary volume were developed by distinguished international designers at the forefront of the minimalist movement.
(R)Evolution : Organizations and the Dynamics of the Environment
Investigates the possible changes needed for industrial organizations to adapt to and remain competitive in their ever evolving environment. (R)Evolution’s main area of contribution to these very complex issues is embedded in the work’s ambitious attempt to borrow from evolutionary biology and genetics not only metaphors but also concepts and models to be adapted to the management of business organizations. The work provides us with a comprehensive vision of adaptation and variation in the business community, integrating various intellectual inputs which are based on an evolutionary vision of economic behavior. Using an extensive study of the literature in management science, and applying new models and methodologies in numerous case studies, Dekkers draws many insightful conclusions including the claim that companies often evolve slower than generally expected. Furthermore the research calls into question the effectiveness of the common practice of corporate reorganization. Embracing and merging most major contemporary developments in the theories of change into a comprehensive integrated approach, (R)Evolution is an invaluable resource for researchers specializing in the management of technological change.
