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Cognition, Communication and Interaction : Transdisciplinary Perspectives on Interactive Technology
This book aims to provide a trans-disciplinary research framework and methodology for interaction design. The analysis directs attention to three human capacities that our engagement with interactive technology has made salient and open to constant redefinition.
Mathematical Methods in Electro-Magneto-Elasticity
The mechanics of Coupled Fields is a discipline at the edge of modern research connecting Continuum Mechanics with Solid State Physics. It integrates the Mechanics of Continuous Media, Heat Conductivity and the theory of Electromagnetism that are usually studied seperately. For an accurate description of the influence of static and dynamic loadings, high temperatures and strong electromagneticfields in elastic media and constructive installations, a new aproach is required; an approach that has the potential to establish a synergism between the above-mentioned fields. Throughout the book a vast number of problems are considered: two-dimensional problems of electro-magneto-elasticity as well as static and dynamical problems for piecewise homogenous compound piezoelectric plates weakened by cracks and openings. The boundary conditions, the constuctive equations and the mathematical methods for their solution are thoroughly presented, so that the reader can get a clear quantative and qualitative understnding of the phenomena taking place.
Material Inhomogeneities and their Evolution : A Geometric Approach
The first part of the book deals with the geometrical description of uniform bodies and their homogeneity (i.e., integrability) conditions. In the second part, a theory of material evolution is developed and its relevance in various applied contexts discussed. The necessary geometrical notions are introduced as needed in the first two parts but often without due attention to an uncompromising mathematical rigour. This task is left for the third part of the book, which is a highly technical compendium of those concepts of modern differential geometry that are invoked in the first two parts (differentiable manifolds, Lie groups, jets, principal fibre bundles, G-structures, connections, frame bundles, integrable prolongations, groupoids, etc.).
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing communications in emerging economies ; Vol. II : Conceptual issues and empirical evidence
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention.
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
March's Advanced Organic Chemistry : Reactions, Mechanisms, and Structure
The opening chapters of March's Advanced Organic Chemistry deal with the structure of organic compounds and discuss important organic chemistry bonds, fundamental principles of conformation, and stereochemistry of organic molecules, and reactive intermediates in organic chemistry. Further coverage concerns general principles of mechanism in organic chemistry, including acids and bases, photochemistry, sonochemistry and microwave irradiation. The relationship between structure and reactivity is also covered.
Mapping the Galaxy and Nearby Galaxies
This is a proceedings book of the symposium "Mapping the Galaxy and Nearby Galaxies" held on Ishigaki Island, Okinawa, Japan, on June 25 – 30, 2006. The symposium focused on mapping the interstellar media and other components in galaxies.
Mapping selfies and memes as Touch
This book offers a rich and nuanced analysis of digitally networked socialities as culturally meaningful relationships of Touch. Focusing on the ways Touch is practised in everyday social interactions serves as a basis for understanding how Touch is multiply significant – physically, emotionally, intellectually and politically. Fiona Andreallo initiates a map of the fundamentals of Touch and how they can be considered for future research in considering digitally networked cultures. This map also serves as a basis for closely examining selfies and memes.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Manual of Digital Earth
This book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth.
Manual for Soil Analysis - Monitoring and Assessing Soil Bioremediation
Reliable methods for monitoring and assessing soil quality are a prerequisite for successful soil bioremediation projects. The fifth volume of Soil Biology presents detailed descriptions of selected methods for evaluating, monitoring and assessing bioremediation treatments of soils contaminated with organic pollutants or heavy metals.
Managing Risk and Information Security : Protect to Enable
Examine the evolving enterprise security landscape and discover how to manage and survive risk. While based primarily on the author’s experience and insights at major companies where he has served as CISO and CSPO, the book also includes many examples from other well-known companies and provides guidance for a management-level audience. Managing Risk and Information Security provides thought leadership in the increasingly important area of enterprise information risk and security. It describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology not only for internal operations but increasing as a part of product or service creation, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This edition discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities and offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk.
Managing Corporate Brands : A new approach to corporate communication
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
Management of Multimedia Networks and Services ; 8th International Conference on Management of Multimedia Networks and Services, MMNS 2005, Barcelona, Spain, October 24-26, 2005, Proceedings
We are delighted to present the proceedings of the 8th IFIP/IEEE International Conference on Management of Multimedia Networks and Services (MMNS 2005). The MMNS 2005 conference was held in Barcelona, Spain on October 24–26, 2005. As in previous years, the conference brought together an international audience of researchers and scientists from industry and academia who are researching and developing state-of-the-art management systems, while creating a public venue for results dissemination and intellectual collaboration. This year marked a challenging chapter in the advancement of management systems for the wider management research community, with the growing complexities of the “so-called” multimedia over Internet, the proliferation of alternative wireless networks (WLL, WiFi and WiMAX) and 3G mobile services, intelligent and high-speed networks scalable multimedia services and the convergence of computing and communications for data, voice and video delivery. Contributions from the research community met this challenge with 65 paper submissions; 33 high-quality papers were subsequently selected to form the MMNS 2005 technical program. The diverse topics in this year’s program included wireless networking technologies, wireless network applications, quality of services, multimedia, Web applications, overlay network management, and bandwidth management.
Management of Converged Multimedia Networks and Services ; 11th IFIP/IEEE International Conference on Management of Multimedia and Mobile Networks and Services, MMNS 2008, Samos Island, Greece, September 22-26, 2008. Proceedings
This volume presents the proceedings of the 11th IFIP/IEEE International Conference on Management of Multimedia and Mobile Networks and Services (MMNS 2008), which was held on Samos, Greece during September 22–26 as part of the 4th International Week on Management of Networks and Services (Manweek 2008). As in the previous three years, the Manweek umbrella - lowed an international audience of researchers and scientists from industry and academia – who are researching and developing management systems – to share views and ideas and present their state-of-the-art results. The other events co-located with Manweek 2008 were the 19th IFIP/IEEE International Workshop on Distributed Systems.
Management in marketing communications ; Vol.22
Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.
Magneto-Fluid Dynamics : Fundamentals and Case Studies of Natural Phenomena
Concerns the generation of electric currents and of electric space charges inside conducting media that move in magnetic fields. The authors postulate nothing but the Maxwell equations. They discuss at length the disk dynamo, which serves as a model for the natural self-excited dynamos that generate magnetic fields such as that of sunspots. There are 36 Examples and 13 Case Studies. The Case Studies concern solar phenomena -- magnetic elements, sunspots, spicules, coronal loops -- and the Earth's magnetic field.
