Page 27
Page 27
Materials encyclopedia for creatives
Materials and the myriad technologies that have been developed to manipulate them are of essential relevance to product designers, architects, artists and stylists, as they represent the starting point for every product and every architectural work. The book is an encyclopaedic compendium of around 1,000 terms in this field, from aerogel to marble to zirconium. It features traditional and frequently used materials, as well as new and unexpected ones. Their respective advantages and disadvantages are precisely described.
Materials and Components of Interior Architecture
Offers a unique look at interior design,fully covering the exciting breadth of nonstructural materials available to interior designers. With an eye on the environment, it instills a firm understanding of the products, properties, and uses of all materials—from floors, walls, and ceilings to installation and recycling. Going beyond paint and carpet, it explores over 27 different floorings and devotes separate chapters to kitchens and baths. Filled with the latest information from manufacturers, suppliers, and associations, it provides students with the knowledge to creatively engage the “nuts and bolts” of interior design—both in terms of structure and style.
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Mass Terms : Some Philosophical Problems
MASS TERMS, COUNT TERMS, AND SORTAL TERMS Central examples of mass terms are easy to come by. 'Water', 'smoke', 'gold', etc. , differ in their syntactic, semantic, and pragmatic properties from count terms such as 'man', 'star', 'wastebasket', etc. Syntactically, it seems, mass terms do, but singular count terms do not, admit the quantifier phrases 'much', 'an amount of', 'a little', etc. The typical indefinite article for them is 'some' (unstressed)!, and this article cannot be used with singular count terms. Count terms, but not mass terms, use the quantifiers 'each', 'every', 'some', 'few', 'many'; and they use 'a(n)' as the indefinite article. They can, unlike the mass terms, take numerals as prefixes.
Martens and Fishers (Martes) in human-altered environments : An international perspective
Examines the conditions where humans and martens are compatible and incompatible, and promotes land use practices that allow Martes to be representatively distributed and viable. All Martes have been documented to use forested habitats and 6 species (excluding the stone marten) are generally considered to require complex mid- to late-successional forests throughout much of their geographic ranges. All species in the genus require complex horizontal and vertical structure to provide escape cover protection from predators, habitat for their prey, access to food resources, and protection from the elements. Martens and the fisher have high metabolic rates, have large spatial requirements, have high surface area to volume ratios for animals that often inhabit high latitudes, and often require among the largest home range areas per unit body weight of any group of mammals. Resulting from these unique life history characteristics, this genus is particularly sensitive to human influences on their habitats, including habitat loss, stand-scale simplification of forest structure via some forms of logging, and landscape-scale effects of habitat fragmentation. Given their strong associations with structural complexity in forests, martens and the fisher are often considered as useful barometers of forest health and have been used as ecological indicators, flagship, and umbrella species in different parts of the world. Thus, efforts to successfully conserve and manage martens and fishers are associated with the ecological fates of other forest dependent species and can greatly influence ecosystem integrity within forests that are increasingly shared among wildlife and humans.We have made great strides in our fundamental understanding of how animals with these unique life history traits perceive and utilize habitats, respond to habitat change, and how their populations function and perform under different forms of human management and mismanagement.
Marswalk One : First Steps on a New Planet
MARSWALK ONE: First Steps on a New Planet addresses the question of why we should embark on a journey to Mars, documenting what the first human crew will do when they place their feet in the red dust of the planet. The book also addresses why we need to carry out these tasks and, more importantly, what a human crew could achieve that an automated mission could not. Understanding the clear benefits of sending a human crew to the surface of Mars, and how these benefits can be seen back on Earth, is the key to sustained long-term public and political support for the programme in terms of cash and commitment. The book accepts that the journey will be made, but does not specify precisely when. Flight time, and how to get to and from the planet are discussed briefly, to understand why the suggested duration spent at Mars is reasonable. The main objective of the work is to look at what science will be done on the surface – supported by orbital operations – and what hardware and technology will be employed to achieve the mission objectives. This analysis is drawn from previous experiences in manned and unmanned space programmes, including Apollo, Skylab, Salyut/Mir, Shuttle and ISS, Viking, Luna/Lunokhod, and recent Mars missions such as Pathfinder and Global Surveyor.
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Marketing 5.0 : Technology for Humanity
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.
Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.
Markell & Voge's Medical Parasitology
An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely redrawn line drawings and improved halftones provide visual examples related directly to the textual material. The content explores the etiologic agents of human disease belonging to the animal kingdom: protozoa, helminths (worms), and arthropods (insects and spiders), all of which are a significant cause of, or link to illness encountered both in tropical and temperate environments.
MARE-WINT : New Materials and Reliability in Offshore Wind Turbine Technology
This book provides a holistic, interdisciplinary overview of offshore wind energy, and is a must-read for advanced researchers. Topics, from the design and analysis of future turbines, to the decommissioning of wind farms, are covered. The scope of the work ranges from analytical, numerical and experimental advancements in structural and fluid mechanics, to novel developments in risk, safety & reliability engineering for offshore wind. The core objective of the current work is to make offshore wind energy more competitive, by improving the reliability, and operations and maintenance (O&M) strategies of wind turbines.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Manual Drafting for Interiors
An essential reference for interior designers learning how to manually draft scaled floor plans, elevations, sections, and three-dimensional drawings. Clearly explaining techniques and methods, it begins with an explanation of drafting tools and their various uses, and then presents instructions and illustrations that indicate how to complete increasingly more difficult drafting conventions. Additionally, readers will learn drawing techniques for indicating various materials, symbols for coordinating related drawings, and architectural lettering. Complemented with extensive drawings, inspiring examples, and tips for developing your own style of graphic expression, Manual Drafting for Interiors arms readers with essential skills they'll use throughout their career as a designer.
Managing Your Headaches
Frequent headaches seriously affect the lives of millions of sufferers. The result can be lost productivity and income, restrict activity, lower self-esteem, and even social isolation. For many, it takes years to find the appropriate medication to manage your headaches effectively. In Managing Your Headaches, Mark and Leah Green and John Rothrock explain what information you should record for your physician, what a physician is looking for in a neurological examination, and what you should (and should not) do to reduce the frequency and severity of your headaches. They discuss the effects of stress, psychological factors, possible food triggers, and environmental risk factors. The authors explain the symptoms of migraine, cluster, and tension-type headaches as well as less common types. They address common concerns and misconceptions and explain current knowledge about headache causes in understandable terms. The newest, most effective medications and their possible side effects are evaluated. The authors also explain how to prevent rebound headaches from over-medications and how non-medical treatments can be of value. Managing Your Headaches will tell you what you need to know to better control your headaches. Armed with the information in this book, you can be aware of the latest treatment options and can have more productive, informed discussions with your physician.
Managing Dynamic Networks : Organizational Perspectives of Technology Enabled Inter-firm Collaboration
Collaboration of organizations reshapes traditional managerial practices and creates new inter-organizational contexts for strategy, coordination and control, information and knowledge management. Heralded as organizational forms of the future, networks are at the same time fragile and precarious organizational arrangements, which regularly fail. In order to investigate the new realities created by technology-enabled forms of network organizations and to address the emerging managerial challenges, this book introduces an integrative view on inter-firm network management. Centred on a network life cycle perspective, strategic, economic and relational facets of business networking are explored.
Management Quality and Competitiveness : Lessons from the Industrial Excellence Award
This book showcases examples of excellent manufacturing companies who have succeeded in creating value and job growth in Western Europe. The examples show managers of industrial firms how a clearly articulated strategic position can be combined with excellent execution to achieve competitiveness in Europe, in spite of the usually cited disadvantage of high labor costs and rigidity. Not every company is alike — strategic positions differ, and the means of execution differ, but what is common is a clear plan together with mobilization of all employees to apply their abilities in supporting this common plan. The book is indispensable reading for all managers that are interested in improving competitiveness.
Management of the Addicted Patient in Primary Care
لThe text is logically organized and key information is easily accessible. The introductory section offers the reader important background and rationale for evaluating and treating addiction in primary care. Following a useful presentation of addiction "basics" (i.e., definitions, neurobiology, genetics, and the disease model), the majority of the book focuses on helping the physician gain insight and develop practical skills that can be readily implemented. A wealth of clinical assessment tools is provided, and the underlying psychosocial processes common to all forms of addiction are discussed. Both pharmacologic interventions and nonpharmalogic modalities are clearly outlined. Of particular note are specific cognitive-behavioral and motivational strategies that can be administered in an office-based setting. The role of community-based recovery support systems is considered as well. Since a complete understanding of why and when to refer is critical to the management of this often life-threatening condition, criteria for referral are detailed. Bulleted clinical "pearls" further aid the reader in gaining insight into treating this difficult patient population.
Management of Research Infrastructures : A South African Funding Perspective
This book provides an overview of the building blocks necessary for managing, steering and guiding the establishment of a research infrastructure (RI). It offers valuable insights into RI investment, access and management at the academic, grants management, agency and policy level, and serves as a useful guide for the research community, students, and those in the private sector wishing to understand the approaches and opportunities involved in the establishment, maintenance and management of research infrastructure platforms.
Management of Convergence in Innovation : Strategies and Capabilities for Value Creation Beyond Blurring Industry Boundaries
Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In this special form of technological change, the coming-together of previously distinct knowledge bases gives rise to the creation of new applications and business models. When such innovations emerge at the intersection of industries, the resulting creative destruction may exceed previously established industry boundaries. As a consequence, convergence does not only promise the creation of new value, but may imply significant disruptions to established industries. Based on investigating 26 firms within the ICT industry, this book highlights implications of the convergence phenomenon on firms’ innovation management practices, and derives strategic guidelines for building and sustaining business models beyond blurring industry boundaries.
Management and Information Technology after Digital Transformation
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape.
