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Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Changing the Game : The Playbook for Leading Business Transformation
As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results.
Cellular automata ; 8th International conference on cellular automata for research and industry, ACRI 2008, Yokohama, Japan, September 23-26, 2008. Proceedings
This book constitutes the refereed proceedings of the 8th International Conference on Cellular Automata for Research and Industry, ACRI 2008, held in Yokohama, Japan, in September 2008.
Cell assembly with 3D bioprinting
Detailed, highly illustrated chapters cover different bioprinting approaches and their applications, including coaxial bioprinting, digital light projection, direct ink writing, liquid support bath-assisted 3D printing, and microgel-, microfiber-, and microfluidics-based biofabrication. The book includes practical examples of 3D bioprinting, a protocol for typical 3D bioprinting, and relevant experimental data drawn from recent research.
Cartoony story app = تطبيق قصة كارتونية
The translation of textual narratives into immersive visual representations poses a significant challenge in the field of artificial intelligence. Traditional cartoon generation techniques face formidable technical challenges and require substantial resources. Research efforts towards direct video synthesis from text have encountered obstacles in developing efficient techniques. In parallel, researchers propose an alternative approach involving the generation of dynamic sequences of images portraying children's story narratives. This approach includes applying various visual effects to highlight motion, interaction, and excitement in storytelling. By dynamically generating a sequence of images reflecting the narrative's progression and applying diverse visual effects, this alternative method offers a flexible and practical solution to cartoon generation challenges, providing an efficient and effective experience akin to video while retaining the magical appeal of visual storytelling. ...
Capital, Systems, and Objects : The Foundation and Future of Organizations
Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success. Many organizations are currently addressing two important transformational issues: ecological sustainability and digitization. Sustainability is a goal, an end, and digitization is a process, a means to achieve a goal. This book introduces a flexible model that can be applied to current and future organizational challenges, including sustainability and digitization, because the fundamentals are constant.
Calibration Techniques in Nyquist A/D Converters
It is shown that in order to achieve high speed and high accuracy at high power efficiency, calibration is required. Calibration reduces the overall power consumption by using the available digital processing capability to relax the demands on critical power hungry analog components. Several calibration techniques are analyzed. The calibration techniques presented in this book are applicable to other analog-to-digital systems, such as those applied in integrated receivers. Further refinements will allow using analog components with less accuracy, which will then be compensated by digital signal processing. The presented methods allow implementing this without introducing a speed or power penalty.
Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience
This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.
Business statistics : Communicating with numbers
Takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. this title not only prepares students in basic statistics but also gets them excited about further exploration of data analytics. the authors emphasize communicating with numbers rather than number crunching, through relatable case studies with relevant statistical methods and takeaways. this title incorporates timely examples from various fields, reinforces core features from previous editions, uses Excel and R to analyze data and solve problems, and includes new improvements, such as a revised chapter on data visualization, an exclusive chapter on logistic regression, and digital enhancements such as a big data capstone project with algorithmic exercises that span across multiple chapt.
Building Theories : Architecture as the Art of Building
Discusses the content of treatises, essays, articles, and letters by those who have been, throughout history, committed to the art of building. In this, Building Theories argues for the return of a practice of architectural theory that is set amongst building, buildings, and builders. This journey of close reading reinterprets the words of Vitruvius, Alberti, de L’Orme, Le Camus de Mézières, Boullée, Laugier, Rondelet, Semper, Viollet-le-Duc, Hübsch, Bötticher, Berlage, Muthesius, Wagner, Behrendt, Gropius, and Arup. With chapters dedicated to texts from antiquity, the Renaissance, and the nineteenth century, and with a critical eye on architectural theory popularized in the Anglo-Saxon world post-1968, readers are introduced to a wider, more inclusive definition of architectural ideas.
Building the Agile Business through Digital Transformation
Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.
Building meaning : An architecture studio Primer on design, theory, and history
Introduction to the complex relationship between form making, historical analysis, and conceptual explorations. This book focuses on the relationship and interdependence between design, theory, and history for an innovative and holistic studio approach. Draws from a diverse range of thinkers and designers to highlight the many interpretations of key architectural concepts, and provides readers with the context essential for developing their own approaches to any design problem.
Breaking ocean waves : Geometry, structure and remote sensing
This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal characteristics of the gravity of breaking waves and the foam activity in open sea by methods and instruments of optical and microwave remote sensing. Much emphasis is placed on the physical aspects of breaking processes necessary to measure the possibilities and limitations of remote sensing methods in specific observation cases of an oceanic surface. Numerous practical applications and illustrations are provided from air-borne, ship-borne and laboratory up-to-date experiments.
Branded content : The fateful merging of media and marketing
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
Brand hate : Navigating consumer negativity in the digital world, 2nd
Focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis.
Boosting Collaborative Networks 4.0 ; 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, Valencia, Spain, November 23–25, 2020, Proceedings
This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, held in Valencia, Spain, in November 2020. The conference was held virtually. The 53 full papers were carefully reviewed and selected from 135 submissions. They provide a comprehensive overview of major challenges and recent advances in various domains related to the digital transformation and collaborative networks and their applications with a strong focus on the following areas related to the main theme of the conference: collaborative business ecosystems; collaborative business models; collaboration platform; data and knowledge services; blockchain and knowledge graphs; maintenance, compliance and liability; digital transformation; skills for organizations of the future
Bone augmentation in implant dentistry : A step-by-step guide to predictable alveolar ridge and sinus grafting
Implant dentistry has evolved tremendously over the past three decades and is rapidly progressing as new materials and protocols become available each year. With the number of advancements made in digitally based media and marketing, it is imperative that the clinician is able to separate new trends from evidence-based protocols to make sound and predictable choices for the ultimate benefit of patients. This textbook presents cases from the author's 35-year practice to show the successes and failures of various treatment approaches and protocols. Early chapters discuss the relevant biomaterials and instruments utilized for bone augmentation protocols, including barrier membranes, bone grafting materials, and growth factors. Surgical chapters dedicated to extraction socket management, alveolar ridge augmentation, and sinus grafting follow, each chapter detailing specific indications and patient selection criteria as well as step-by-step surgical procedures, aspects of postoperative treatment, and complications. The final chapter focuses on full-arch reconstruction using fully guided immediate reconstruction protocols. The author's teaching institute is credited with preparing some of the world's best clinicians, and this book will pave the way for countless more.
Blockchains For Network Security : Principles, technologies and applications
Blockchain technology is a powerful, cost-effective method for network security. Essentially, it is a decentralized ledger for storing all committed transactions in trustless environments by integrating several core technologies such as cryptographic hash, digital signature and distributed consensus mechanisms. Over the past few years, blockchain technology has been used in a variety of network interaction systems such as smart contracts, public services, Internet of Things (IoT), social networks, reputation systems and security and financial services. With its widespread adoption, there has been increased focus on utilizing blockchain technologies to address network security concerns and vulnerabilities as well as understanding real-world security implications.
Blockchain and Other Emerging Technologies for Digital Business Strategies
Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst performing business activities. Furthermore, this book looks to investigate the interactions from both the organization strategy including the cross-functional actors/stakeholders whom are operating within the organization and the various characteristics of operating in a cyber secure ecosystem.
Blind Equalization and System Identification : Batch Processing Algorithms, Performance and Applications
Discrete-time signal processing has had a momentous impact on advances in engineering and science over recent decades. The rapid progress of digital and mixed-signal integrated circuits in processing speed, functionality and cost-effectiveness has led to their ubiquitous employment in signal processing and transmission in diverse milieux. Topics covered include: • SISO, MIMO and 2-d non-blind equalization (deconvolution) algorithms. • SISO, MIMO and 2-d blind equalization (deconvolution) algorithms. • SISO, MIMO and 2-d blind system identification algorithms. • algorithm analyses and improvements. • applications of SISO, MIMO and 2-d blind equalization/identification algorithms.
